Beauty major L’Oréal has signed an agreement to acquire US superfood skin care specialist Youth to the People in a move set to deepen its ethical offering in an increasingly competitive market, say experts.
E-commerce now represents the second-largest channel for cosmetics and toiletries in the UK, with growth outpacing pharmacies and drugstores, creating important opportunities for brands and e-tailers, says GlobalData.
Carbon neutrality remains relatively nascent in beauty and personal care, but extensive and long-standing green efforts and a strong consumer appetite will propel the sector in the ongoing race, says a GlobalData analyst.
Digitalisation, personalisation, wellness and sustainability have been popularised by independent beauty brands and with big beauty now onboard these trends will remain critical as 2020 evolves, says GlobalData.
Blockchain remains expensive and emerging, used only in an experimental fashion across beauty, but the technology offers clear benefits around loyalty schemes and personalisation, says a GlobalData analyst.