Indie Beauty Brands

Niche spotlight: Mixsoon, Evereden, Krave Beauty and more in our small brand update

28-May-2024 By Amanda Lim

We round up our most-read stories on the tiny but mighty beauty brands making waves in the industry, featuring Mixsoon, Evereden, Krave Beauty and more.

Eyes on 2023: Indies embrace sexual beauty and inject life into ‘sleepy’ OTC category

16-Jan-2023 By Lynda Searby

While the number of US indie beauty business closures continues to climb, the sexual wellness category is hotting up, as is competition in the historically slow over-the-counter (OTC) space, says trendspotter Claire McCormack.

Q&A

"See in the crystal ball": Voyant launches Atelier to target best and brightest indie brands

01-Nov-2022 By Ravyn Cullor

Contract manufacturer Voyant has launched a new division intended to identify the most promising indie brands and partner with them up until acquisition.

Need-to-know: Upcoming brand Founders Beauty prioritises education-led approach for skin care

15-Jun-2021 By Amanda Lim

A soon-to-be-launched natural clean beauty brand, Founders Beauty, is aiming to develop a platform that will help consumers make more informed decisions when it comes to skin care.

'Intense, personal and emotional': How beauty communities saved Indies during COVID-19

10-Jul-2020 By Kacey Culliney

Independent beauty brands are fiercely nimble and highly engaged with their consumers, which has given them power to face business difficulties during the coronavirus (COVID-19) crisis, an indie expert says.

Indie Pioneers Podcast Episode 7

PODCAST: Bigger picture - YORA CEO’s 'whole-listic' approach to show beauty is not skin deep

22-May-2020 By Amanda Lim

In this episode of Indie Pioneers, we chat with Antoinette Barnardo, founder and CEO of YORA, an Australian skin care brand that is taking on beauty with a multifaceted wellness approach.

From zero to hero: Mira Skincare aims to scale business as consumers catch onto zero-waste trend

20-Apr-2020 By Amanda Lim

The founder of Singapore-based zero-waste personal care brand Mira Skincare is focusing on scaling up production of her small-batch goods in anticipation of demand from eco-conscious consumers.

‘The focus now is survival’: Indie brand Rock & Herb ramping up online efforts in response to COVID-19

01-Apr-2020 By Amanda Lim

Singapore-based beauty brand Rock & Herb will be concentrating its marketing dollars on digital marketing as it rides out the novel coronavirus (COVID-19) pandemic.

Indie Pioneers Podcast

PODCAST: Evidence-based naturals – A pharmacist’s approach to natural skin care

20-Mar-2020 By Amanda Lim

In this episode of Indie Pioneers, we chat with Christina Su, founder of Australian brand Bayeco Skincare, about how her pharmaceutical training influenced the development of her evidence-based natural skin care line.

5 of the best indie beauty brands in the naturals space

14-Aug-2018 By Lucy Whitehouse

Consumer hunger for the latest niche offering in the naturals and organics beauty space has never been higher. Here are our top picks for independent companies leading the pack.

Indie Beauty: Where ideas, inspiration, innovation, and investments happen in the cosmetics and personal care industry today (part 2 of 2)

31-May-2017 By Deanna Utroske

The independent beauty movement is unstoppable. It’s no longer niche and it’s no longer negligible. Here Cosmetics Design examines all things indie—what’s trending, how conventional beauty is responding, and more.

Five top Korean beauty brands seeing average growth of 16.8%

27-Jan-2016 By Lucy Whitehouse

Five leading listed cosmetic companies in Korea are predicted to register a year-on-year growth rate of 16.8%, as the global enthusiasm for k-beauty continues to surge.