Independent beauty brands are fiercely nimble and highly engaged with their consumers, which has given them power to face business difficulties during the coronavirus (COVID-19) crisis, an indie expert says.
In this episode of Indie Pioneers, we chat with Christina Su, founder of Australian brand Bayeco Skincare, about how her pharmaceutical training influenced the development of her evidence-based natural skin care line.
The independent beauty movement is unstoppable. It’s no longer niche and it’s no longer negligible. Here Cosmetics Design examines all things indie—what’s trending, how conventional beauty is responding, and more.