Perfume

WGSN reveals beauty trends for 2024 and beyond

WGSN reveals beauty trends for 2024 and beyond

By Kirsty Doolan

Trend forecaster WGSN has released its predictions for the cosmetics industry for next year. Scroll through to discover the trends and see the AI-generated images it has used to illustrate them.

Fragrance brands are today focusing on line extensions and flanker brands versus organic new product concepts [Getty Images]

Fragrance innovation: ‘Newness is down overall’, says Circana

By Kacey Culliney

Whilst the fragrance category has continued to show dynamism and growth in the past year, the number of new concept launches has stagnated, with growth instead coming from existing lines extensions and flanker brands, says market trends firm Circana.

Lancôme says it is primed to launch its first zero-waste rose active ingredient next year and will continue to advance forward with 'unique and holistic' science (Image: L'Oréal/Lancôme)

Flower power: Lancôme advances zero-waste rose ambition

By Kacey Culliney

L’Oréal-owned Lancôme has acquired a four-acre organic rose estate in the French perfume region of Grasse – a move it says forms part of wider sustainability goals and its ambition to advance science towards a zero-waste model and further active ingredient...