As APAC navigates regulatory variations and ongoing updates across the region, we asked Dr. Jochen Krauss, economist, pricing expert and Managing Partner of Simon-Kucher & Partners the impact that this ambiguity has on innovation for cosmetics and...
We spoke with Dr. Jochen Krauss, economist, pricing expert and Managing Partner of Simon-Kucher & Partners to talk through the concept of failure and how brands can improve their value pricing in 2018.
In this five-part interview special with Dr. Jochen Krauss, an economist, pricing expert and Managing Partner of Simon-Kucher & Partners, we explore the concept of value and how cosmetic and personal care brands can transform their positioning and...
The Asian beauty market is already well ahead of the rest of the world, leading to the first signs of intense competition, according to an expert at Kline Group.
Targeting the India market for cosmetic and personal care goods requires a clear strategy that avoids a number of potential pitfalls, claims Anurag Sharma, executive director of Ayurveda-based cosmetics brand Baidyanath.
L’Oreal India has selected a new software program which will improve its communications and make it easier for it to manage price points and product launches.