Aveda believes that the interest in prestige beauty, green chemistry, and vegan products in Vietnam will stand it in good stead in the rapidly emerging South East Asian market.
The post-pandemic awareness for health and well-being has “opened new doors” for traditional Chinese medicine-beauty brand Botanic Pretti5 to expand into the US and Singapore.
French beauty brand Caudalie is set to launch a new spot acne treatment in South East Asia, which it hopes will introduce the brand to a newer and younger audience.
South East Asian beauty distributor and retailer Aura Prestige is aiming to further expand its footprint in markets such as Indonesia, Malaysia, Singapore and Vietnam, as demand for luxury niche fragrances intensifies in the region.
K-beauty brand Dr. G is continuing to expand in South East Asia with a new store in Malaysia, where its sunscreen range is enjoying significant success.
Pandemic-born beauty start-ups Mira and Oupus Organics tackle the next level of business advancement with support from consumer goods giant Procter & Gamble (P&G).
A newly established New Zealand-based brand that uses deer placenta is hoping to break into the South East Asian market, where it believes its science-backed premium products will thrive in beauty salon and clinic channels.
American multinational Coty Inc says e-commerce will be crucial in the South East Asian market as it aims to deliver “high double-digit growth” for its portfolio of fragrance brands.
South East Asian retailer FJ Benjamin Holdings (FJB) has added UK brand MZ Skin to its beauty portfolio as part of its new focus on health and wellness.
Malaysian micro brand Analogue Apotik is one of the pioneers of solid cologne in the Asian market, and now founder Adrian Cheong has revealed how innovation, flexibility and convenience has helped the brand compete with traditional ethanol and water-based...
Malaysian cosmetics firm SimplySiti, fronted by songstress and Voice of Asia Dato’ Sri Siti Nurhaliza Tarudin, is gearing up for major rebranding this year.
French skin care brand Caudalie is aiming to extend its work in sustainability to the South East Asian region, where it believes it can broaden discussions about eco-consciousness.
A Thai-based firm set up by former Lazada execs that has worked on e-commerce strategy with the likes of Lancôme, Kiehl’s, The Body Shop, and Clarins says the region is ripe for further online beauty sales success, providing firms can align their digital...
The success of e-commerce mega sales days like Double 11 and 6.18 have created even more demand for such campaigns, creating more opportune moments for beauty brands to acquire new customers and increase baseline sales, says a Singapore-based expert.
Singapore’s thriving cosmetics industry has been hailed as ‘one to watch’ with several domestic brands finding success in international markets thanks to groundbreaking research and extensive product innovation.
The encouraging prospect of luxury beauty in South East Asia is pushing retailer escentials to embark on a regional expansion despite the impact of COVID-19.
Cosmetic manufacturers are being encouraged to develop make-up products that can appeal to Philippine consumers’ needs for efficiency and practicality to withstand the slow recovery of the category.
South Korean marine beauty brand TARA has recently made its official South East Asian debut in Singapore and plans to tackle Thailand and Vietnam next to expand its SEA footprint.
Unilever-owned POND’S says its goal is to double its e-commerce business over the next five years as it aims to ramp up growth in the South East Asian region.
Health and beauty retailer A.S. Watson is aiming to set a new standard for fast deliveries to fulfil the increasingly demanding needs of SEA beauty consumers.
South East Asian e-commerce firm Shopee is eyeing a golden opportunity to tap into previously hard-to-reach demographics, opening up new opportunities for beauty brands on the online platform.
Japanese cosmetics giant Shiseido Company aims to tap into opportunities offered by the diversity of the Asia Pacific region, which it believes holds huge potential particularly in South East Asia and India.
A newly launched beauty retailer specialising in niched brands is eyeing untapped opportunities in South East Asia, especially emerging markets like Vietnam.
Nardev aims to expand its presence in Asia Pacific by tapping on demand for anti-ageing, skin brightening and sustainable ingredients, backed by its recent acquisition by Barentz.
A Singapore-based brand is eyeing opportunities in the South East Asian region on the back of its proposition to bring holistic and enjoyable beauty routines to those who suffer from skin conditions like eczema.
Singapore-based brand Dr.Enzyme is gearing up to expand its brand in South East Asia as it is seeing renewed interest in traditional Asian health systems like traditional Chinese medicine.
Beauty and personal care giant L’Oréal has revealed how it weathered the novel coronavirus (COVID-19) crisis in South East Asia by strengthening its digital capabilities and enhancing its understanding of consumer needs.
The company behind The Body Shop in three South East Asian markets is expecting to raise over MYR120m (US$30m) from an upcoming IPO on Kuala Lumpur's stock exchange.
Singapore-based personal care firm Wipro Consumer Care has agreed to acquire Canway Corporation to gain a foothold in the South African personal care market.
Specialty chemical company Dow has unveiled a set of innovative beauty solutions that cater to the diverse needs of South East Asian consumers at this year’s in-cosmetics Asia.
![Aveda believes that the interest in prestige beauty, green chemistry and vegan products in Vietnam will stand it in good stead in the rapidly emerging South East Asian market. [LUXASIA]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/08/29/aveda-anticipates-unlimited-potential-and-growth-in-vietnam/16691750-4-eng-GB/Aveda-anticipates-unlimited-potential-and-growth-in-Vietnam.jpg)
![Botanic Pretti5 targets US, Singapore expansion. [Pretti5]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/botanic-pretti5-eyes-us-singapore-expansion-on-the-back-of-global-interest-in-tcm/16601874-1-eng-GB/Botanic-Pretti5-eyes-US-Singapore-expansion-on-the-back-of-global-interest-in-TCM.jpg)
![ANSWR Beauty is aiming to expand its vision as a comprehensive ‘home salon’ beauty line to the Asian market. [ANSWR]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/answr-seizes-home-salon-beauty-opportunity-in-asia/16620624-1-eng-GB/ANSWR-seizes-home-salon-beauty-opportunity-in-Asia.jpg)
![Grown Alchemist is set to make its South East Asian debut in September. [Grown Alchemist]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/grown-alchemist-furthers-asia-expansion-with-sephora-sea-launch/16611420-1-eng-GB/Grown-Alchemist-furthers-Asia-expansion-with-Sephora-SEA-launch.jpg)
![Jindal Drugs sees untapped opportunities among new oral care brands. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/indie-oral-care-mint-producer-eyeing-new-opportunities-among-new-players/16590624-1-eng-GB/Indie-oral-care-Mint-producer-eyeing-new-opportunities-among-new-players.jpg)
![Aura Prestige is aiming to further expand its footprint in SEA. [Aura Prestige]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/aura-prestige-eyes-big-time-growth-on-the-back-of-niche-fragrance-boom-in-sea/16502120-1-eng-GB/Aura-Prestige-eyes-big-time-growth-on-the-back-of-niche-fragrance-boom-in-SEA.jpg)
![Dr. G is continuing to expand in South East Asia with a new store in Malaysia. [Dr. G]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/dr.-g-doubles-down-on-sea-expansion-on-the-back-of-sunscreen-popularity/16498790-1-eng-GB/Dr.-G-doubles-down-on-SEA-expansion-on-the-back-of-sunscreen-popularity.jpg)
![Mira and Oupus Organics tackle the next level of business advancement with support from P&G. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/p-g-helps-covid-era-start-ups-navigating-the-next-stage-of-growth/16501940-1-eng-GB/P-G-helps-COVID-era-start-ups-navigating-the-next-stage-of-growth.jpg)
![Facetheory believes its in-house formulation capabilities will give it an edge to contend in Asia’s competitive skin care market. [Facetheory]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/facetheory-in-house-formulation-capabilities-give-it-an-edge-in-super-sophisticated-asia-ceo/16202440-1-eng-GB/Facetheory-in-house-formulation-capabilities-give-it-an-edge-in-super-sophisticated-Asia-CEO.jpg)
![Newly established New Zealand-based brand that uses deer placenta is hoping to break into the South East Asian market. [Bouvelir]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/deer-placenta-skin-care-brand-bouvelir-targets-thailand-and-malaysia-with-premium-range/15827067-1-eng-GB/Deer-placenta-skin-care-brand-Bouvelir-targets-Thailand-and-Malaysia-with-premium-range.png)
![Coty Inc says e-commerce will be crucial in the South East Asian market. [Coty / Chloé Fragrances]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/coty-touts-e-commerce-as-strategic-growth-pillar-for-sea-fragrance-ambitions/15518165-1-eng-GB/Coty-touts-e-commerce-as-strategic-growth-pillar-for-SEA-fragrance-ambitions.jpg)
![FJB has added UK brand MZ Skin to its beauty portfolio as part of its new focus on health and wellness. [MZ Skin]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/fjb-inks-deal-to-distribute-luxury-brand-mz-skin-as-it-continues-to-expand-beauty-portfolio/15470710-1-eng-GB/FJB-inks-deal-to-distribute-luxury-brand-MZ-Skin-as-it-continues-to-expand-beauty-portfolio.jpg)
![How innovation, flexibility and convenience has helped Analogue Apotik compete with traditional ethanol and water-based products. [Analogue Apotik]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/06/02/solid-perfumes-how-analogue-apotik-has-gone-from-10-to-2000-units-a-month/15467692-1-eng-GB/Solid-perfumes-How-Analogue-Apotik-has-gone-from-10-to-2000-units-a-month.jpg)
![Caudalie is aiming to extend its work in sustainability to the South East Asian region. [Caudalie]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/caudalie-works-to-extend-its-sustainable-mission-to-sea/15315217-1-eng-GB/Caudalie-works-to-extend-its-sustainable-mission-to-SEA.jpg)
![Why the SEA region is ripe for further online beauty sales success. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/04/26/sea-ripe-for-further-online-beauty-boom-if-brands-can-join-the-dots-crea/15315397-1-eng-GB/SEA-ripe-for-further-online-beauty-boom-if-brands-can-join-the-dots-CREA.jpg)
![The success of e-commerce mega sales have created even more demand for such campaigns. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/04/25/more-mega-sales-events-can-help-beauty-brands-get-new-customers-and-drive-sales/15331527-1-eng-GB/More-mega-sales-events-can-help-beauty-brands-get-new-customers-and-drive-sales.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/singapore-beauty-can-strength-in-innovation-enable-singapore-s-beauty-sector-to-rival-asian-giants/15331470-1-eng-GB/Singapore-beauty-Can-strength-in-innovation-enable-Singapore-s-beauty-sector-to-rival-Asian-giants.jpg)
![The encouraging prospect of luxury beauty in South East Asia is pushing retailer escentials to embark on a regional expansion despite the impact of COVID-19. [LUXASIA / escentials]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/escentials-ramping-up-sea-expansion-despite-difficult-times/13027491-1-eng-GB/escentials-ramping-up-SEA-expansion-despite-difficult-times.jpg)
![Philippine consumers’ looking for efficiency in make-up products. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/quick-beauty-filipino-beauty-consumers-prioritising-efficiency-in-make-up-post-covid/12913533-1-eng-GB/Quick-beauty-Filipino-beauty-consumers-prioritising-efficiency-in-make-up-post-COVID.jpg)
![TARA has recently made its official South East Asian debut in Singapore. [TARA]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/k-beauty-brand-tara-debuts-in-singapore-eyes-thailand-and-vietnam-next/12559787-1-eng-GB/K-beauty-brand-TARA-debuts-in-Singapore-eyes-Thailand-and-Vietnam-next.jpg)
![POND’S says its goal is to double its e-commerce business over the next five years. [POND'S]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/pond-s-aiming-to-double-e-commerce-business-over-the-next-five-years-as-it-works-to-scale-up-business-in-sea/12140627-1-eng-GB/POND-S-aiming-to-double-e-commerce-business-over-the-next-five-years-as-it-works-to-scale-up-business-in-SEA.jpg)
![.S. Watson is aiming to set a new standard for fast deliveries to fulfil the increasingly demanding needs of SEA beauty consumers. [ASW]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/02/02/a.s.-watson-says-speedy-service-key-to-fulfilling-needs-of-sea-beauty-consumers/12138370-1-eng-GB/A.S.-Watson-says-speedy-service-key-to-fulfilling-needs-of-SEA-beauty-consumers.jpg)
![Shopee is eyeing a golden opportunity to tap into previously hard-to-reach demographics, opening up new opportunities for beauty brands on the online platform. [Shopee]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/02/01/shopee-details-how-beauty-brands-could-benefit-from-expansion-drive/12138213-5-eng-GB/Shopee-details-how-beauty-brands-could-benefit-from-expansion-drive.png)
![Shiseido Company aims to tap into opportunities offered by the diversity of the APAC region. [Shiseido Company]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/shiseido-apac-ceo-on-why-diverse-region-holds-huge-cosmetics-opportunities/12061267-1-eng-GB/Shiseido-APAC-CEO-on-why-diverse-region-holds-huge-cosmetics-opportunities.jpg)
![Nardev aims to expand its presence in Asia Pacific by tapping on demand for anti-ageing, skin brightening and sustainable ingredients. [GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/anti-ageing-skin-brightening-and-sustainability-trends-key-for-nardev-s-asia-expansion/11941410-1-eng-GB/Anti-ageing-skin-brightening-and-sustainability-trends-key-for-Nardev-s-Asia-expansion.jpg)
![Brand aims to bring holistic and enjoyable beauty routines to those who suffer from skin conditions like eczema. [Exzma Skincare]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2020/11/17/exzma-aims-to-bring-the-beauty-ritual-into-sea-eczema-care-market/11941361-4-eng-GB/Exzma-aims-to-bring-the-beauty-ritual-into-SEA-eczema-care-market.jpg)
![Top five stories trending on our socials featuring La Prairie’ daigou woes, Aveda’s Vietnam potential, and more. [La Prairie]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/hot-topics-top-five-beauty-stories-trending-on-our-socials/16769711-1-eng-GB/Hot-topics-Top-five-beauty-stories-trending-on-our-socials.jpg)
![ATTIA is doing its best to challenge the proposed classification of tea tree oil as a reproductive toxin. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/regulation-safety/tea-tree-oil-regulation-challenge-against-reprotoxin-classification-is-under-control-attia-president/16769894-1-eng-GB/Tea-tree-oil-regulation-Challenge-against-reprotoxin-classification-is-under-control-ATTIA-President.jpg)
![IRÉN Shizen has relaunched its brand after discovering what it claims are the unique properties of a plant-derived moor hot spring. [IRÉN Shizen]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/iren-shizen-refreshes-brand-on-the-back-of-new-onsen-inspired-complex/16744526-1-eng-GB/IREN-Shizen-refreshes-brand-on-the-back-of-new-onsen-inspired-complex.jpg)
![SK-II’s latest research into skin ageing has revealed data that it claims enhances the relevance of its hero ingredient, PITERA, to a younger demographic of skin care consumers. [SK-II]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/09/20/sk-ii-s-latest-breakthrough-boosts-pitera-relevance-to-younger-consumers/16721360-3-eng-GB/SK-II-s-latest-breakthrough-boosts-PITERA-relevance-to-younger-consumers.jpg)
![An extensive network of brick-and-mortar stores will be crucial in attracting global brands to India. [Nykaa]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/nykaa-beauty-chief-says-extensive-physical-store-network-crucial-in-attracting-global-beauty-to-india/16757597-1-eng-GB/Nykaa-beauty-chief-says-extensive-physical-store-network-crucial-in-attracting-global-beauty-to-India.jpg)
