Sea

Deer placenta skin care: NZ brand Bouvelir targets Thailand and Malaysia with premium range

11-Oct-2022 By Amanda Lim

A newly established New Zealand-based brand that uses deer placenta is hoping to break into the South East Asian market, where it believes its science-backed premium products will thrive in beauty salon and clinic channels.

‘Focus is on Asia’: Swiss brand Evenswiss says its future ‘growth story’ lies in region

22-Sep-2022 By Amanda Lim

Swiss skin care brand Evenswiss says Asia will be key to its future growth after enjoying initial success in Vietnam and China.

‘Moving fast’: Coty touts e-commerce as ‘strategic growth pillar’ for SEA fragrance ambitions

15-Jun-2022 By Amanda Lim

American multinational Coty Inc says e-commerce will be crucial in the South East Asian market as it aims to deliver “high double-digit growth” for its portfolio of fragrance brands.

Skin care investment: FJB inks deal to distribute luxury brand MZ Skin as it continues to expand beauty portfolio

14-Jun-2022 By Amanda Lim

South East Asian retailer FJ Benjamin Holdings (FJB) has added UK brand MZ Skin to its beauty portfolio as part of its new focus on health and wellness.

Solid cologne: How Malaysian micro brand Analogue Apotik has gone from 10 to 2000 units a month

02-Jun-2022 By Lynda Searby

Malaysian micro brand Analogue Apotik is one of the pioneers of solid cologne in the Asian market, and now founder Adrian Cheong has revealed how innovation, flexibility and convenience has helped the brand compete with traditional ethanol and water-based...

Inclusivity in SimplySiti: Malaysian cosmetics outfit undergoes major rebranding for the post-pandemic era

29-Apr-2022 By Nurul Ain Razali

Malaysian cosmetics firm SimplySiti, fronted by songstress and Voice of Asia Dato’ Sri Siti Nurhaliza Tarudin, is gearing up for major rebranding this year.

‘We need to play our part’: French beauty brand Caudalie works to extend its sustainable mission to SEA

27-Apr-2022 By Amanda Lim

French skin care brand Caudalie is aiming to extend its work in sustainability to the South East Asian region, where it believes it can broaden discussions about eco-consciousness.

SEA ripe for further online beauty boom if brands can join the dots

26-Apr-2022 By Amanda Lim

A Thai-based firm set up by former Lazada execs that has worked on e-commerce strategy with the likes of Lancôme, Kiehl’s, The Body Shop, and Clarins says the region is ripe for further online beauty sales success, providing firms can align their digital...

Sales day, every day: More mega sales events can help beauty brands get new customers and drive sales

25-Apr-2022 By Amanda Lim

The success of e-commerce mega sales days like Double 11 and 6.18 have created even more demand for such campaigns, creating more opportune moments for beauty brands to acquire new customers and increase baseline sales, says a Singapore-based expert.

Beauty Broadcast Video Series

Tiny but mighty: Can strength in innovation enable Singapore’s beauty sector to rival Asian giants?

20-Apr-2022 By Amanda Lim

Singapore’s thriving cosmetics industry has been hailed as ‘one to watch’ with several domestic brands finding success in international markets thanks to groundbreaking research and extensive product innovation.

‘The time is now’: Strong demand for luxury beauty pushing escentials to ramp up SEA expansion despite ‘difficult times’

24-Nov-2021 By Amanda Lim

The encouraging prospect of luxury beauty in South East Asia is pushing retailer escentials to embark on a regional expansion despite the impact of COVID-19.

Easy does it: Filipino beauty consumers prioritising efficiency in make-up post-COVID

14-Oct-2021 By Amanda Lim

Cosmetic manufacturers are being encouraged to develop make-up products that can appeal to Philippine consumers’ needs for efficiency and practicality to withstand the slow recovery of the category.

Sea therapy: K-beauty brand TARA debuts in Singapore, eyes Thailand and Vietnam next

22-Jun-2021 By Amanda Lim

South Korean marine beauty brand TARA has recently made its official South East Asian debut in Singapore and plans to tackle Thailand and Vietnam next to expand its SEA footprint.

POND’S aiming to double e-commerce business over the next five years as it works to scale up business in SEA

03-Feb-2021 By Amanda Lim

Unilever-owned POND’S says its goal is to double its e-commerce business over the next five years as it aims to ramp up growth in the South East Asian region.

Expedited deliveries: Retailer A.S. Watson says speedy service key to fulfilling needs of SEA beauty consumers

02-Feb-2021 By Amanda Lim

Health and beauty retailer A.S. Watson is aiming to set a new standard for fast deliveries to fulfil the increasingly demanding needs of SEA beauty consumers.

E-commerce platform Shopee details how beauty brands could benefit from expansion drive

01-Feb-2021 By Amanda Lim

South East Asian e-commerce firm Shopee is eyeing a golden opportunity to tap into previously hard-to-reach demographics, opening up new opportunities for beauty brands on the online platform.

‘Managing the non-homogeneity’: Shiseido APAC CEO on why diverse region holds huge cosmetics opportunities

12-Jan-2021 By Amanda Lim

Japanese cosmetics giant Shiseido Company aims to tap into opportunities offered by the diversity of the Asia Pacific region, which it believes holds huge potential particularly in South East Asia and India.

New opportunities: Newly launched retailer Beaubit eyes indie opportunities in SEA’s emerging markets

23-Nov-2020 By Amanda Lim

A newly launched beauty retailer specialising in niched brands is eyeing untapped opportunities in South East Asia, especially emerging markets like Vietnam.

‘Start of a new era’: Anti-ageing, skin brightening and sustainability trends key for Nardev’s Asia expansion

23-Nov-2020 By Amanda Lim

Nardev aims to expand its presence in Asia Pacific by tapping on demand for anti-ageing, skin brightening and sustainable ingredients, backed by its recent acquisition by Barentz.

Holistic healing: Exzma aims to bring the beauty ritual into SEA eczema care market

17-Nov-2020 By Amanda Lim

A Singapore-based brand is eyeing opportunities in the South East Asian region on the back of its proposition to bring holistic and enjoyable beauty routines to those who suffer from skin conditions like eczema.

‘Kombucha’ of cleansers: Dr.Enzyme eyes SEA expansion on the back of renewed interest in TCM

27-Oct-2020 By Amanda Lim

Singapore-based brand Dr.Enzyme is gearing up to expand its brand in South East Asia as it is seeing renewed interest in traditional Asian health systems like traditional Chinese medicine.

Opportunity meets preparation: How L’Oréal withstood the COVID-19 crisis in the SEA region

30-Jun-2020 By Amanda Lim

Beauty and personal care giant L’Oréal has revealed how it weathered the novel coronavirus (COVID-19) crisis in South East Asia by strengthening its digital capabilities and enhancing its understanding of consumer needs.

SEA retailers must ‘up the ante’ to draw Gen Z beauty consumers into brick-and-mortar

13-Apr-2020 By Amanda Lim

Retailers in South East Asia need to add more flourish to shopping spaces in order to attract digital-focused Generation Z consumers.

The Body Shop parent InNature to focus on Natura following Malaysia float

06-Feb-2020 By Richard Whitehead

The company behind The Body Shop in three South East Asian markets is expecting to raise over MYR120m (US$30m) from an upcoming IPO on Kuala Lumpur's stock exchange.

Wipro moves in on South African cosmetics market with Canway acquisition

12-Dec-2019 By Amanda Lim

Singapore-based personal care firm Wipro Consumer Care has agreed to acquire Canway Corporation to gain a foothold in the South African personal care market.

in-cosmetics Asia 2019

Dow targets diverse SEA region with collection of inclusivity-driven beauty solutions

13-Nov-2019 By Amanda Lim

Specialty chemical company Dow has unveiled a set of innovative beauty solutions that cater to the diverse needs of South East Asian consumers at this year’s in-cosmetics Asia.