Korean skin care brand Melixir has embarked on a vigorous expansion campaign across Asia via Sephora, while also working on its sustainability initiatives and new products targeting the skin microbiome.
Evereden has signed a deal with Sephora that will see its multi-generational skin care products on-shelf in five Asian markets – with the firm planning to ‘disrupt’ the APAC market by reaching millennial and Gen Z audiences.
Technology in beauty is continuing its meteoric rise at supersonic pace, but as consumers look for more innovative and immersive stories, stores, tools and apps, how can beauty stay smart in this space?
Major brands including Sephora, Lush Cosmetics, Health & Glow and SUGAR Cosmetics have exclusively shared their insights on how they are redefining the in-store consumer experience in the wake of the COVID-pandemic.
Sephora’s partnership with e-commerce fashion major Zalando will capitalise on the online momentum built up by the German player over the past 18 months and may inspire other cross-sector collaborations, but is there a risk it could compromise the beauty...
A study analysing Sephora and Ulta Beauty’s Twitter activity and networks has suggested cosmetic brands only have limited control over communications within their networks, opening up important points of discussion for industry, the researchers say.
In the latest episode of Indie Pioneers, we sit down with Jasmine Kang, founder of anti-acne skin care brand Skinlycious as she prepares to pitch her brand to a panel of industry experts on Sephora Accelerate’s Final Demo Day.