United Kingdom

Shiro expands out of Japan into UK

Shiro expands out of Japan into UK

By Natasha Spencer

The beauty brand’s move into London, UK, marks a strategic step as it turns its attention beyond its home country of Japan.

Image attributed to MaxDeVa

Kosé launches prestige Decorté brand in the UK

By Natasha Spencer

Japanese multinational personal care company, Kosé Corporation, unveils its Decorté name, as it enters into an exclusive distribution agreement with Selfridges, located on Oxford Street, London, UK.

Brexit and the UK cosmetics industry: a view from CTPA

Guest article

Brexit and the UK cosmetics industry: a view from CTPA

By CTPA

In this guest article, the Cosmetic, Toiletry and Perfumery Association (CTPA) outlines what the Brexit vote means for the UK cosmetics industry and how companies should be responding.

EU beauty brands avoid Amazon at your peril!

EU beauty brands avoid Amazon at your peril!

By Andrew MCDOUGALL

Beauty brands in the EU are missing a trick if they avoid using online marketplace Amazon as digital agency L2 says that working with the e-tailer benefits brands by giving them more control over distribution, as well as heightened search visibility and...

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