Beauty Trends

FaceGym founder: ‘We have to give women and men permission to age’

21-Apr-2023 By Kacey Culliney

The beauty industry has a duty to shift dated ideals around ageing and aesthetics, empowering consumers to be confident in their own skin and work towards realistic expectations, says the founder of facial fitness brand FaceGym.

Special Edition - Bright Beauty: Fun, Joy and Colour Across Cosmetics, Hair Care and Body Care

Silky textures, delightful scents and satisfying sounds: How beauty is brightening its post-pandemic offering

14-Apr-2023 By Kacey Culliney

Beauty needs have shifted drastically since COVID-19, with consumers turning to cosmetic and personal care products for joy, fun and creativity versus to simply conform to societal standards, says a multi-sensory marketing expert.

Fragrance innovation: ‘Newness is down overall’, says Circana

06-Apr-2023 By Kacey Culliney

Whilst the fragrance category has continued to show dynamism and growth in the past year, the number of new concept launches has stagnated, with growth instead coming from existing lines extensions and flanker brands, says market trends firm Circana.

Physician addresses rebranded ‘skin flooding’ trend and its impact on Gen Z skin care product consumers

21-Feb-2023 By Cassandra Stern

Trending skin care routine adequately addresses the unique needs of a younger consumer demographic, but what does this mean for manufacturers looking to improve targeted marketing efforts?

Million-dollar smile: Accessibility, affordability, and aversion to side effects key factors in driving teeth whitening trend

02-Feb-2023 By Hui Ling Dang

Teeth whitening products look set to become the focal point of oral care, a rising category in the beauty sector that is expected to see exponential growth in Asia Pacific the next few years.

‘Boundless personalisation’: L’Oréal invests in temp tattoo startup Prinker

10-Jan-2023 By Kacey Culliney

International beauty major L’Oréal has acquired a minority stake in Korean temporary tattoo tech startup Prinker to fast-forward its vision of advancing beauty tech that empowers self-expression.

Hot Topics: Lancaster’s Hainan triumph, Mibelle’s focus on healthspan now trending on our socials

02-Dec-2022 By Amanda Lim

Our top trending stories featuring Lancaster’s Hainan success, Mibelle’s focus on skin ageing, a microbiome active inspired by the Finnish forest, and more.

From makeup-centred to multifunctional: How halal beauty consumer trends are shifting

29-Nov-2022 By Hui Ling Dang

‘Skintellectual’ Muslim consumers are showing strong interest in multi-purpose products that are dedicated to their specific needs, and moving away from a purely makeup-centred approach, according to market experts.

Unconventional faces: ‘Stereotypical depictions of beauty are shifting,’ says expert

31-Aug-2022 By Shane Starling

Shaved heads, no eyebrows and messy makeup are some of the latest visuals popping up in beauty as Generation Z emerge from the COVID-19 pandemic looking to flip the lid on dated, traditional narratives.

Attractiveness and self-confidence: Localism key to cracking lucrative Middle East beauty market, finds study

11-Aug-2022 By Shane Starling

Cosmetics contribute more to Middle Eastern women’s sense of attractiveness and self-confidence than ever, but not in the ways typical of social media-shaped Western trends, according to research.

Beauty ‘escapism’ in the metaverse: ‘Why recreate reality when you can bend the laws of physics?’

30-May-2022 By Lynda Searby

Everybody is talking about the metaverse - a new, mysterious and still largely undefined space, but one that is brimming with beauty opportunities, says a marketing expert.

Revealed: Five key beauty and personal care trends set to shape the industry in 2022

04-Jan-2022 By Amanda Lim

As we move into the new year, we reveal the consumer and market shifts that are going to have a major impact on the beauty and personal care industry in Asia Pacific in 2022, spanning science, hybrid beauty, waterless products, delivery innovation and...

Hot topics: Top 5 beauty and cosmetics stories trending on our socials right now

21-Dec-2021 By Amanda Lim

In our round-up of the top five stories trending on our social channels, we highlight new research showing Indian Sandalwood as a CBD alternative, NFC-enabled smart packaging, and more.

Avon: Beauty as therapy, skin health and return of colour the ‘biggest’ industry trends to watch

15-Dec-2021 By Kacey Culliney

The ongoing COVID-19 pandemic has shaped and accelerated consumer priorities in beauty, and self-care, skin nourishment and playful colour have gained ground as key movements industry must consider, says Avon’s global trend forecaster.

Five 2023 beauty ‘personas’ to watch: Think frugality, sustainability, gender fluidity and creativity, says WGSN

05-Oct-2021 By Kacey Culliney

The next two years will see five cohorts of beauty consumers take centre stage - skinimalists, refillutionaries, beautopians, super basics and skillusionists - drawing a sharper focus on core desires around frugality, sustainability, gender fluidity and...