Beauty retail and media firm istyle Inc. has partnered with the Alibaba Group to directly export cosmetics into China to support the expansion of Japanese brands in the market.
Japanese beauty retail and media firm istyle Inc is tapping into live commerce to reach Chinese consumers that have been unable to travel to Japan due to the novel coronavirus (COVID-19) pandemic.
The Indonesian beauty market one of South East Asia’s biggest opportunities, but despite the low barriers to entry via cross-border e-commerce, cosmetic companies must take note of the market’s set of unique challenges.
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