International video entertainment platform TikTok has soared into the beauty spotlight, driven by a plethora of highly engaged creators, and beauty brands will continue to jump aboard up as this rush continues, says Antonia Baildam, brand partnerships...
Beauty retail major Sephora has confirmed its acquisition of prestige beauty e-commerce player Feelunique, with the deal expected to close between March and July next year.
In this round-up of the top five stories on the digital developments and beauty tech in the cosmetics industry, featuring China’s social app RED, buy now, pay later services and more.
The plethora of influencer-created beauty content online continues to swell worldwide, and brands should monitor it closely as it provides an important feedback loop that can unlock innovation and power business growth, says a specialist.
Kao is investing $136m on its digital transformation to enhance the competitiveness of its cosmetics division, which has experienced a sales slump during the pandemic.
Sephora’s partnership with e-commerce fashion major Zalando will capitalise on the online momentum built up by the German player over the past 18 months and may inspire other cross-sector collaborations, but is there a risk it could compromise the beauty...
In this round-up of the top five stories on the digital developments and beauty tech in the cosmetics industry, featuring the SENSAI’s online expansion in Europe, Amorepacific’s latest investments in personalised beauty and more.
Skin care brand SK-II has tapped into social retail to engage with beauty consumers who have increased their time spent online in the wake of the COVID-19 pandemic.
In this round-up of the top five stories on the digital developments in beauty, we highlight Shiseido’s human approach to beauty tech, SENSAI’s e-commerce evolution and Watsons’ new O+O developments.
In this round-up of the top five stories on the digital developments in beauty, we highlight A.S. Watson insights on the future of it omnichannel retail business, SK-II’s strategy to forging closer connections online and how P&G narrows the online...
Shiseido is adamant that human contact is still essential to drive beauty sales but believes it can be enhanced greatly by tools such as Artificial Intelligence and Augmented Reality, according to its chief digital officer.
South Korean cosmetics company CTK Cosmetics has launched a virtual beauty innovation platform to provide contactless and speedy service to its customers regardless of any physical constraints.
In this episode of Beauty Broadcast, we discuss the upcoming shifts, challenges and game-changing tech that will influence the beauty industry as the ongoing COVID-19 pandemic continues to underscore the significance of the online channel, with expert...
TikTok has expanded its partnership with Shopify across Europe, giving beauty brands direct access to run and manage social media ad campaigns via the e-commerce platform – a move that will create buzz amongst a highly engaged and diverse mass of beauty...
Total wellness is now integral to beauty routines and COVID-19 has driven many consumers to prioritise more ethical brands, add in rising expectations around digital experiences and product quality and 2021 has plenty of important movements to watch,...
Consumers worldwide are increasingly focused on the space they call home during the COVID-19 crisis, as professional and personal lines blur with work-from-home models. And this has created an important shift in how consumers integrate beauty into their...
Japanese company Toppan Printing is working to translate high-definition facial scanning technology into a more consumer-friendly version for mobile and web by 2022.
Spanish luxury beauty and perfume major Puig has carved its business into three divisions, creating a new Derma unit as part of plans to re-spark growth following a tough 2020 disrupted by COVID-19.
The humble lipstick has hardly changed in decades, but one design agency believes there is great scope to transform it into a digital 3D colour-printing machine for sustainable, statement beauty.
UK and EU beauty brands and retailers will certainly face new challenges in a post-Brexit world, but there remain plenty of opportunities to flourish with the right strategy and focus, particularly online, says an executive at e-commerce specialist Global-e.
12-MINUTE WATCH: TRENDS 2021 BY COSMETICSDESIGN EDITORS
Multicultural beauty, sophisticated hygiene and green products for all will take the spotlight next year, as consumers turn to relatable and engaging concepts that fulfil their needs. CosmeticsDesign’s global editors take you through the top 15 global...
Digital marketing and communications agency The Beauty Makers has launched a brand incubator to help build out future innovation-led companies in an increasingly competitive but exciting space, its founding partner says.
Beauty continues to chase the digital boom most recently propelled by COVID-19, and creating engaging, impartial and authentic retail spaces is vital to success, says the head of onsite experience at Feelunique.
Video-sharing platform TikTok is a promising space for beauty brands – big and small – to build up meaningful communities and consumer buzz in an increasingly saturated market, say the company's brand partnership managers.
Special Edition: Personalised beauty in a digital revolution
Consumers used to take a hands-on approach when seeking out personalised beauty products, but they now expect brands to cater directly to their needs with made-to-order options, says an expert.
Personal care major Beiersdorf has partnered with image recognition technology Google Lens to develop limited edition interactive packaging on its Nivea Men range in Germany.
Tech start-up Beauty Matching Engine is using artificial intelligence and big data to offer beauty brands and retailers highly personalised white-label retail models to optimise business.
Hong Kong-based cosmetics retailer Sa Sa International is placing more attention on its online channels in order to help the company reduce cost and make up for it battered brick-and-mortar outlets.
Independent beauty brands are fiercely nimble and highly engaged with their consumers, which has given them power to face business difficulties during the coronavirus (COVID-19) crisis, an indie expert says.
China’s retail sector took a dire hit this year due to the novel coronavirus (COVID-19) outbreak but one industry expert believes we have not seen the back of beauty in brick-and-mortar if it learns to adapt quickly to the times.
The Asia Pacific arm of Japanese cosmetics company Shiseido is reinforcing its digital presence in the region in light of the current climate brought about by the novel coronavirus (COVID-19) outbreak.
This week, the company known for its AI and AR solutions for beauty, introduced a skin diagnostic tool, a shade finder, and a virtual try-on option for brands marketing to consumers via WeChat mini programs.
Digitalisation, personalisation, wellness and sustainability have been popularised by independent beauty brands and with big beauty now onboard these trends will remain critical as 2020 evolves, says GlobalData.
Beauty is one of the hardest-hit consumer categories in the ongoing global coronavirus (COVID-19) pandemic, but it will also likely bounce back fastest because of digital strengths, says an expert consultant.
With nearly every 2020 cosmetic and personal care tradeshow canceled or postponed, beauty industry suppliers are taking ingredient launches, technical seminars, branded content, and much more online to keep business moving.
Next-day shipping and 10% discounts are no longer enough to build brand affinity in beauty and as consumer touchpoints balloon, cross-channel and consistent marketing is crucial, says an online marketing expert.
Consumer spend in health and beauty continues to rise rapidly and industry initiatives, particularly around clean beauty, make this an exciting category to play in, says a retail expert.
State of the Industry: Reflecting on what’s to come in 2020
Industry must rethink its approach to cosmetics ingredients and work towards a more holistic way of discussing safety with consumers, says the director-general of Cosmetics Europe.
YouTube has taken its AR Beauty Try-On feature up a development notch, launching an open beta version for use in smartphone ads, enabling beauty brands to fire-up make-up engagement further.
European beauty brands are heavily invested in technology, ahead of their US counterparts, putting the sector in good stead to ‘close the loop’ and develop highly-personalised products, an Accenture executive says.
Proctor & Gamble’s mass hair care brand Herbal Essences will expand tactile markings across all its shampoos and conditioners, kickstarting in January 2020 across the US and globally within two years.
The technologies—voice, machine vision and location analytics, ecommerce advertising, multicloud broadcasting, and AI—aren’t exclusively beauty tech solutions. But L’Oréal Canada and the men leading these startups see great potential for their tech tools...