How can beauty and personal care brands leverage and navigate the social selling platform for better results? Global VP for beauty at Nielsen IQ (NIQ) Claire Marty shared her data-backed insights on the topic...
Beauty brands need to work with trusted influencers and genuine product users to develop content that will convince TikTok users to checkout their carts, says an expert from South East Asia.
Luxury brands can overcome heavy promotions during shopping festivals such as Singles Day with exclusive services to give consumers more bang for their buck, says Coty’s SEA e-commerce lead.
The technology available to serve the beauty and personal care industry is changing at lightening speed. We’ve rounded up some of the most innovative gamechangers – whether they are disrupting the product development process, overhauling ingredients testing,...
The skin care brand partnered with experiential e-commerce platform Obsess to release a digital storefront that features animations, a custom-designed layout of five rooms featuring different products, and a fully interactive experience for consumer engagement.
Beauty brands and retailers must invest in continuous relationship building with consumers via personalised, algorithmically orchestrated digital experiences across every step of the shopper journey, says the CEO of Finnish tech firm Revieve.
International personal care major Colgate-Palmolive is heavily invested in the digitisation of its business, building out augmented factories, clean data rooms and digital shelf innovation to drive growth globally.
In a landscape of fluctuating consumer trust amidst, blockchain technology provides beauty a means to offer full transparency around sustainable product claims, says the MD of Provenance.
The biggest skin concerns amongst both male and female consumers last year were wrinkles, fine lines and eye bags, according to data from Finnish tech firm Revieve.
Kosé Corporation has developed a makeup simulation system that replicates the colour and texture of makeup on the skin in a more realistic way that augmented reality (AR) cannot, the firm claims.
K-beauty brand Tolymoly’s efforts to strengthen its digital capabilities are yielding good results as sales from its online business, including its own e-commerce platform see growth.
International beauty major L’Oréal has acquired a minority stake in Korean temporary tattoo tech startup Prinker to fast-forward its vision of advancing beauty tech that empowers self-expression.
Entrepreneur and women’s safety campaigner Joy Hoover has developed a lipstick with tech that can protect women from assault by identifying the presence of date rape drugs.
Beauty retail major Sephora is set to absorb prestige beauty e-commerce player Feelunique’s domain this week, kickstarting the start of its wider UK market re-entry plans.
Getting your skin analysed from static selfies is set to become a thing of the past as beauty tech firms move to develop new technology to analyse skin and even hair with videos taken with your smartphone.
Leading executives from Sephora, Shiseido and Orveon will join forces to brainstorm the future of beauty tech – discussing opportunities and challenges today and revealing their five-year vision.
Whilst excitement for the metaverse continues to build, this year is only the start of things to come as the space is set take over a decade to fully evolve, say Meta executives.
Taiwan-based Perfect Corp has launched new AI tech that enables beauty brands to make personalised product recommendations tailored to consumers’ personality traits.
Technology in beauty is continuing its meteoric rise at supersonic pace, but as consumers look for more innovative and immersive stories, stores, tools and apps, how can beauty stay smart in this space?
Special Edition: BEAUTY 4.0 – THE MAKING OF DIGITAL, TECH-LED CATEGORY
The influencer evolution race is on, with computer-generated alternatives fiercely engaging and exciting audiences within the blurred realms of reality and digital. And there's great promise, as consumers start to dismiss traditional influencer models,...
Beauty brands that hope to utilise TikTok as an effective marketing tool cannot rely on the “same bag of tricks” they have employed with other social media platforms.
Getting the stamp of approval from TikTok can generate a lot of success for beauty brands, but one insider cautions companies not to fall into the trap of letting TikTok dictate their product development.
The Long Read: Everything beauty needs to consider in the Metaverse
The lucrative potential of virtual beauty products, the complexities of crypto transactions and the sustainable and social challenges surrounding the metaverse must be front of mind as innovation in this fragmented space evolves, say industry experts.
International beauty major L'Oréal has developed a digital makeup software offering virtual cosmetics and makeup artist recommendations for highly personalised augmented reality (AR) ‘looks’ to be used across online video streaming services and image...
Everybody is talking about the metaverse - a new, mysterious and still largely undefined space, but one that is brimming with beauty opportunities, says a marketing expert.
In this round-up of the top five stories on the digital developments and beauty tech in the cosmetics industry, where we explore the rise of mega sales, social commerce and more.
Estonian beauty technology firm Haut.AI is aiming to expand its AI skin analysis tool in the Asian region, particularly in China, South Korea and Indonesia.
Fragrance innovation continues to push boundaries as expectations rise around sustainability and functionality, and there’s fresh focus on mood-boosting and digital engagement within the category, according to one expert.
Japanese cosmetics major Shiseido is developing a digital beauty platform to cater to the online lifestyle habits that are likely to continue long after the pandemic, revealed the firm’s CEO.
Big Brand Talks - In Conversation with Today's Beauty Leaders
Beauty has plenty of opportunities to employ cutting-edge technologies to improve consumer services and supply chains, but these innovations can also simplify very large data sets and manage complexities across businesses, says the marketing head of L’Oréal...
Working with and mentoring startups like Clear will be key to driving change in beauty, particularly on issues like diversity, inclusion and sustainability, says L’Oréal UK & Ireland’s chief marketing officer.
Walmart launched BEAUTYSPACENK with Space NK to bring prestige personal care to the retail giant's online and instore sales spaces . CosmeticsDesign spoke with Laurie Tessier, merchandising director for prestige beauty at Walmart, about the launch.
In this round-up of the top five stories on the digital developments and beauty tech in the cosmetics industry, we feature Picky’s acquisition by B2LiNK, Shopee’s insight into the future beauty e-commerce, and more.
P&G launched new digital platform BeautySPHERE at the CES trade show in January. CosmeticsDesign spoke with Alexis Schrimpf, Vice President of Design, Global Skin and Personal Care at P&G about what the platform is and how the metaverse plays...
Retail major A.S. Watson has grown digital beauty engagement across Superdrug and ICI PARIS XL with an AI-powered skin advisor tool co-developed with Finnish beauty tech firm Revieve – an innovation it plans to rollout across Asia next year.
In this round-up of the top five stories on the beauty tech and digital developments in the cosmetics industry, we feature Indian e-tailer Purplle, NFC-enabled packaging, and more.
In this round-up of the top five stories on the digital developments and beauty tech in the cosmetics industry, featuring Chinese video-sharing platform Bilibili, Biotech start-up Sequential Skin and more.
In this round-up of the top five stories on the digital developments and beauty tech in the cosmetics industry, featuring SENSAI’s China e-commerce plans, a look into the future with extended reality and more.
This round-up of the top five stories on the digital developments and beauty tech in the cosmetics industry features the latest from Kosé Corp, A.S. Watson, Foreo and more.
Retail major Walgreens Boots Alliance has partnered with app-based food delivery firm Deliveroo in the UK for a pilot scheme offering home deliveries of 400+ health and beauty items in select regions.
Try-before-we-buy has come under scrutiny in cosmetics amid the pandemic, with brands innovating touchless solutions to promote safe and hygienic handling when shopping for beauty buys. Subsequently, sampling strategies are evolving—with a big emphasis...