Beauty brands and retailers must invest in continuous relationship building with consumers via personalised, algorithmically orchestrated digital experiences across every step of the shopper journey, says the CEO of Finnish tech firm Revieve.
International personal care major Colgate-Palmolive is heavily invested in the digitisation of its business, building out augmented factories, clean data rooms and digital shelf innovation to drive growth globally.
Getting your skin analysed from static selfies is set to become a thing of the past as beauty tech firms move to develop new technology to analyse skin and even hair with videos taken with your smartphone.
Technology in beauty is continuing its meteoric rise at supersonic pace, but as consumers look for more innovative and immersive stories, stores, tools and apps, how can beauty stay smart in this space?
Special Edition: BEAUTY 4.0 – THE MAKING OF DIGITAL, TECH-LED CATEGORY
The influencer evolution race is on, with computer-generated alternatives fiercely engaging and exciting audiences within the blurred realms of reality and digital. And there's great promise, as consumers start to dismiss traditional influencer models,...
Getting the stamp of approval from TikTok can generate a lot of success for beauty brands, but one insider cautions companies not to fall into the trap of letting TikTok dictate their product development.
The Long Read: Everything beauty needs to consider in the Metaverse
The lucrative potential of virtual beauty products, the complexities of crypto transactions and the sustainable and social challenges surrounding the metaverse must be front of mind as innovation in this fragmented space evolves, say industry experts.
International beauty major L'Oréal has developed a digital makeup software offering virtual cosmetics and makeup artist recommendations for highly personalised augmented reality (AR) ‘looks’ to be used across online video streaming services and image...
Fragrance innovation continues to push boundaries as expectations rise around sustainability and functionality, and there’s fresh focus on mood-boosting and digital engagement within the category, according to one expert.
Beauty has plenty of opportunities to employ cutting-edge technologies to improve consumer services and supply chains, but these innovations can also simplify very large data sets and manage complexities across businesses, says the marketing head of L’Oréal...
Working with and mentoring startups like Clear will be key to driving change in beauty, particularly on issues like diversity, inclusion and sustainability, says L’Oréal UK & Ireland’s chief marketing officer.
Walmart launched BEAUTYSPACENK with Space NK to bring prestige personal care to the retail giant's online and instore sales spaces . CosmeticsDesign spoke with Laurie Tessier, merchandising director for prestige beauty at Walmart, about the launch.
In this round-up of the top five stories on the digital developments and beauty tech in the cosmetics industry, we feature Picky’s acquisition by B2LiNK, Shopee’s insight into the future beauty e-commerce, and more.
P&G launched new digital platform BeautySPHERE at the CES trade show in January. CosmeticsDesign spoke with Alexis Schrimpf, Vice President of Design, Global Skin and Personal Care at P&G about what the platform is and how the metaverse plays...
Retail major A.S. Watson has grown digital beauty engagement across Superdrug and ICI PARIS XL with an AI-powered skin advisor tool co-developed with Finnish beauty tech firm Revieve – an innovation it plans to rollout across Asia next year.
In this round-up of the top five stories on the digital developments and beauty tech in the cosmetics industry, featuring Chinese video-sharing platform Bilibili, Biotech start-up Sequential Skin and more.
In this round-up of the top five stories on the digital developments and beauty tech in the cosmetics industry, featuring SENSAI’s China e-commerce plans, a look into the future with extended reality and more.
Try-before-we-buy has come under scrutiny in cosmetics amid the pandemic, with brands innovating touchless solutions to promote safe and hygienic handling when shopping for beauty buys. Subsequently, sampling strategies are evolving—with a big emphasis...
Global consumers are leaning into everyday influencers versus celebrities and established figures because this is where they believe authentic content can be found – a trend beauty brands must look at carefully, says an expert.
South Korea-based start-up Picky Inc has recently joined Beiersdorf’s Nivea Accelerator programme, which it hopes will help it to expand its global presence and make a “greater impact” on the skin care industry.
International video entertainment platform TikTok has soared into the beauty spotlight, driven by a plethora of highly engaged creators, and beauty brands will continue to jump aboard up as this rush continues, says Antonia Baildam, brand partnerships...
The plethora of influencer-created beauty content online continues to swell worldwide, and brands should monitor it closely as it provides an important feedback loop that can unlock innovation and power business growth, says a specialist.