Marty shared that brands that invest in hero products tend to fare well (Image Getty/Deeagrez)

Selling cosmetics on TikTok Shop: 4 expert tips for success

By Kirsty Doolan

How can beauty and personal care brands leverage and navigate the social selling platform for better results? Global VP for beauty at Nielsen IQ (NIQ) Claire Marty shared her data-backed insights on the topic...

Building lasting and meaningful relationships with consumers via an array of digital tools will enable industry plug true needs and expectations [Getty Images]

‘Relationship commerce’ the future of beauty – Revieve CEO

By Kacey Culliney

Beauty brands and retailers must invest in continuous relationship building with consumers via personalised, algorithmically orchestrated digital experiences across every step of the shopper journey, says the CEO of Finnish tech firm Revieve.