Beauty and personal care giant L’Oréal has revealed how it weathered the novel coronavirus (COVID-19) crisis in South East Asia by strengthening its digital capabilities and enhancing its understanding of consumer needs.
Beauty brands looking to tapping into the growing Vietnam market may have more opportunities following the government’s announcement that it plans to focus on developing its e-commerce sector in the wake of the novel coronavirus (COVID-19) outbreak.
China’s retail sector took a dire hit this year due to the novel coronavirus (COVID-19) outbreak but one industry expert believes we have not seen the back of beauty in brick-and-mortar if it learns to adapt quickly to the times.
The Asia Pacific arm of Japanese cosmetics company Shiseido is reinforcing its digital presence in the region in light of the current climate brought about by the novel coronavirus (COVID-19) outbreak.
Cosmetics major Lush has started reopening shuttered stores across EMEA and Russia as coronavirus (COVID-19) lockdowns start to ease – a move executives say would not have been possible without the help of local governments, councils and landlords.
Beauty is one of the hardest-hit consumer categories in the ongoing global coronavirus (COVID-19) pandemic, but it will also likely bounce back fastest because of digital strengths, says an expert consultant.