J-beauty skin care brand Orbis will relaunch its best-selling skin ageing care range, Orbis U, with three new products, with the firm targeting sales of JPY2.5bn ($18.5m) in its first year.
Japanese skin care brand Orbis is aiming to tap into interest in skin care by expanding into emerging skin care segments such as acne care and men’s skin care after its disappointing 2021 results.
Japanese personal care conglomerate Pola Orbis Holdings has set a target for its cosmetics business to achieve at least JPY280bn (U$2.4bn) in sales by 2029, the year it celebrates its centennial.
Japanese-based Sinn Purete has rebranded itself as a mindful beauty brand complete with a new anti-ageing skin care line that taps into the regenerative powers of the starfish to care for the skin.
In this 2020 round-up, we’re featuring the biggest cosmetic stories on the Japanese personal care industry, featuring the hottest trends, the research developments and more.
Pola Orbis Holdings subsidiary POLA Inc will launch a ‘new and improved’ version of its best-selling Wrinkle Shot serum in January next year to expand its market share in the high-end category.
Japanese skin care brand Meeth is poised to increase its presence in the international market on the back of consumer demand for high-performing, results-driven products.
Clariant has unveiled new skin care formulation concepts inspired by Japanese sensibilities to support the demand for simple yet high-quality and multifunctional beauty products.
The Asia Pacific arm of Japanese cosmetics company Shiseido is reinforcing its digital presence in the region in light of the current climate brought about by the novel coronavirus (COVID-19) outbreak.
![Orbis will relaunch its best-selling skin ageing care range, Orbis U, with three new products this August. [Pola Orbis / Orbis]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/orbis-aiming-to-achieve-18.5m-sales-target-with-new-skin-ageing-care-range/15544274-1-eng-GB/Orbis-aiming-to-achieve-18.5m-sales-target-with-new-skin-ageing-care-range.png)
![Meeth says the core of its global expansion plans is to ‘fascinate people first’ instead of pushing them to buy products. [meeth]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/05/16/japan-s-meeth-international-adopts-fascinate-first-approach-to-international-expansion/15370659-4-eng-GB/Japan-s-Meeth-international-adopts-fascinate-first-approach-to-international-expansion.jpg)
![Orbis expanding into emerging skin care segments such as acne care and men’s skin care. [POLA ORBIS / Orbis Skincare]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/orbis-aiming-to-strengthen-skin-care-by-tapping-into-acne-and-men-s-care/15302188-1-eng-GB/Orbis-aiming-to-strengthen-skin-care-by-tapping-into-acne-and-men-s-care.png)
![Pola Orbis Holdings has set a target for its cosmetics business to achieve by its centennial in 2029. [Pola Orbis / POLA]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/pola-orbis-aims-to-achieve-at-least-2.4bn-in-beauty-sales-for-100th-anniversary/13288780-1-eng-GB/Pola-Orbis-aims-to-achieve-at-least-2.4bn-in-beauty-sales-for-100th-anniversary.jpg)
![Centella asiatica, or cica, was the top keyword of the year in Japan, says @cosme. [VT Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/japan-beauty-trends-2021-cica-beauty-from-within-osmanthus-among-the-top-trending-keywords/13098955-1-eng-GB/Japan-beauty-trends-2021-Cica-beauty-from-within-Osmanthus-among-the-top-trending-keywords.png)
![Japanese skin care brand Sinn Purete has rebranded itself as a mindful beauty brand. [Sinn Purete]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/sinn-purete-taps-into-regenerative-powers-of-starfish-for-new-anti-ageing-skin-care-line/12656084-1-eng-GB/Sinn-Purete-taps-into-regenerative-powers-of-starfish-for-new-anti-ageing-skin-care-line.jpg)
![Shiseido is planning to invest JPY10bn in both brand equity and its employees. [Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shiseido-to-invest-over-75m-in-brand-equity-and-employee-training/15679818-1-eng-GB/Shiseido-to-invest-over-75m-in-brand-equity-and-employee-training.jpg)
![Est will be launching a new powder foundation that resembles liquid foundation thanks to a new powder gel technology [Kao Corp / Est]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/est-to-launch-new-powder-foundation-that-mimics-liquid-foundation/15625614-1-eng-GB/Est-to-launch-new-powder-foundation-that-mimics-liquid-foundation.jpg)
![Botanicals, lipids and antioxidants are potential ingredients in tackling atopic dermatitis, rivalling corticosteroids. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/botanicals-lipids-and-antioxidants-could-rival-corticosteroids-for-atopic-eczema-review/15656472-1-eng-GB/Botanicals-lipids-and-antioxidants-could-rival-corticosteroids-for-atopic-eczema-Review.jpg)
![The top five stories on the digital developments and beauty tech in APAC’s cosmetics industry. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/top-5-stories-on-digital-developments-making-waves-in-the-apac-beauty-industry/15660792-1-eng-GB/Top-5-stories-on-digital-developments-making-waves-in-the-APAC-beauty-industry.jpg)
![L’Oréal will not be stamping out Maybelline’s physical presence in China. [L'Oréal / Maybelline]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/l-oreal-confirms-that-maybelline-will-continue-to-have-offline-presence-in-china-ceo/15656364-1-eng-GB/L-Oreal-confirms-that-Maybelline-will-continue-to-have-offline-presence-in-China-CEO.jpg)
![The Emma Lewisham 'sleep in a mask' could catalyse nocturnal activity and enhance the structure and condition of the skin. [Emma Lewisham]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/emma-lewisham-harnesses-gardenia-extract-to-optimise-skin-regeneration/15644931-1-eng-GB/Emma-Lewisham-harnesses-Gardenia-extract-to-optimise-skin-regeneration.jpg)
