J-beauty focus: Top 10 most-read stories on Japan’s beauty industry in 2020 By Amanda Lim 23-Dec-2020 - Last updated on 23-Dec-2020 at 01:31 GMT Email to a friend In this 2020 round-up, we’re featuring the biggest cosmetic stories on the Japanese personal care industry, featuring the hottest trends, the research developments and more. Top 10 stories on Japan in 2020 1 – COVID-19 lasts on skin for 9 hours, but ethanol sanitiser inactivates in 15 seconds – Japan scientists 2 – Going live in Japan: Shiseido and Isetan Mitsukoshi ride contactless shopping wave with livestream launch 3 – CBD cosmetics: Japan will be the 'single largest market' in Asia for the next decade 4 – Triple threat: Shiseido unveils ‘perfect’ sunscreen that strengthens with heat 5 – ‘Power of trees’: Shiseido introduces new sustainable skin care brand to prestige line-up 6 – Food for the skin: Pola Orbis scores as ‘oral’ skin care product pulls in $264m in first year 7 – ‘Renewed enthusiasm for self-care’: COVID-19 pushing L’Occitane Japan to centre product strategy on skin and home care 8 – ‘Mixed’ hair woes: Kao identifies ‘new segment’ to rejuvenate Japanese market 9 – Taking on COVID-19: Kao working to ‘drastically ramp up’ production of hygiene-related products 10 – The heat is on: Shiseido files a patent for heat-enabled formula which can enhance effects of make-up Prev 1 2 3 4 5 … 11 Next Related tags Japan j-beauty trends Research