8 – ‘Mixed’ hair woes: Kao identifies ‘new segment’ to rejuvenate Japanese market
In September, Kao Corporation said it was launching a new range of shampoos intended for people with ‘mixed hair’ to rejuvenate the hair care market in Japan.
The Japanese personal care conglomerate announced that the range would be launched under the hair care brand PYUAN.
The brand was launched in 2015 as Merit PYUAN but was rebranded as PYUAN this year and focused on developing as a hair care brand specialising in cleansing.
The new range consists of four products: two Deto Cleanse shampoos and two Charge Beauty hair treatments.
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