4 – Triple threat: Shiseido unveils ‘perfect’ sunscreen that strengthens with heat
In May, Japanese cosmetics company Shiseido revealed a new sunscreen equipped with a protective film that can be strengthen by heat, sweat and water.
The Perfect Protector was released worldwide under the company’s eponymous brand from May 2020 onwards.
The new SHISEIDO sunscreen was result of the company’s latest research and development efforts into sun protection technology released in October 2019 known as HeatForce Technology by the brand.
According to the company, this ultraviolet (UV) protection evens out when heat from the sun heats the skin surface temperature to 37°C.
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