7 – ‘Renewed enthusiasm for self-care’: COVID-19 pushing L’Occitane Japan to centre product strategy on skin and home care
L’Occitane Japan said it would focus on skin care and home care product to tap into the rising interest for self-care and wellness since the outbreak of the novel coronavirus (COVID-19).
Japan is the L’Occitane Group’s second-largest market and accounts for 14.1% of overall sales.
It is a strategic market for the L’Occitane en Provence and Melvita brands, in which the Group operates 128 and 35 stores, respectively.
Like most markets, Japan has been impacted by COVID-19 and related store closures and restrictive measures.
![Kao has piloted a beauty counselling service in Japan based on RNA monitoring technology it developed last year. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/kao-pilots-skin-analysis-service-based-on-its-non-invasive-rna-monitoring-tech/11980910-1-eng-GB/Kao-pilots-skin-analysis-service-based-on-its-non-invasive-RNA-monitoring-tech.jpg)
![Dr.Ci:Labo is aiming to expand the brand’s international presence via the travel retail channel. [Dr. Ci:Labo]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/dr.ci-labo-identifies-travel-retail-as-key-to-driving-brand-growth-overseas/11963407-1-eng-GB/Dr.Ci-Labo-identifies-travel-retail-as-key-to-driving-brand-growth-overseas.jpg)
![Kao furthers research into the processing and recycling of marine plastic. [GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/kao-to-further-research-into-marine-plastic-recycling-through-agreement-with-wakayama-city/11899687-1-eng-GB/Kao-to-further-research-into-marine-plastic-recycling-through-agreement-with-Wakayama-City.jpg)
![HairRevive [MM+Zn], a powerful solution combating hair aging thanks to Musk Mallow and Zinc](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser/publications/cosmetics/cosmeticsdesign-asia.com/product-innovations/hairrevive-mm-zn-a-powerful-solution-combating-hair-aging-thanks-to-musk-mallow-and-zinc/16555616-1-eng-GB/HairRevive-MM-Zn-a-powerful-solution-combating-hair-aging-thanks-to-Musk-Mallow-and-Zinc.jpg)
![Lemon8 has highlighted differences in skin care concerns and makeup preferences among millennials and Generation Z demographics in Japan. [Getty Image]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/10/03/millennials-vs-gen-z-social-media-insights-reveal-divergent-beauty-concerns-in-japan/16792349-3-eng-GB/Millennials-vs-Gen-Z-Social-media-insights-reveal-divergent-beauty-concerns-in-Japan.jpg)
![The founder of a microbiome-centric skin care brand believes the overuse of the term ‘microbiome-friendly’ has adversely affected her brand. [Sage & Ylang]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/regulation-safety/sage-ylang-s-relaunched-acne-care-range-offers-an-opportunity-for-microbiome-education/16770008-1-eng-GB/Sage-Ylang-s-relaunched-acne-care-range-offers-an-opportunity-for-microbiome-education.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/10/02/biomimetics-embracing-biomimetics-can-meet-rising-consumer-demand-for-high-performing-natural-ingredients/16741196-3-eng-GB/Biomimetics-Embracing-biomimetics-can-meet-rising-consumer-demand-for-high-performing-natural-ingredients.jpg)
![escentials is on course for rapid expansion spree across Asia as consumers from Vietnam to India. [escentials]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/09/29/escentials-gears-up-to-meet-soaring-demand-for-luxury-niche-beauty-across-asia/16770116-3-eng-GB/escentials-gears-up-to-meet-soaring-demand-for-luxury-niche-beauty-across-Asia.jpg)
