7 – ‘Renewed enthusiasm for self-care’: COVID-19 pushing L’Occitane Japan to centre product strategy on skin and home care
L’Occitane Japan said it would focus on skin care and home care product to tap into the rising interest for self-care and wellness since the outbreak of the novel coronavirus (COVID-19).
Japan is the L’Occitane Group’s second-largest market and accounts for 14.1% of overall sales.
It is a strategic market for the L’Occitane en Provence and Melvita brands, in which the Group operates 128 and 35 stores, respectively.
Like most markets, Japan has been impacted by COVID-19 and related store closures and restrictive measures.
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