5 – ‘Power of trees’: Shiseido introduces new sustainable skin care brand to prestige line-up
In April, the Shiseido Company jumped on the sustainability bandwagon with a new luxury brand that leverages on the ‘power of trees’.
BAUM is centred around the notion of harmonising with nature, a concept which has been valued by the Japanese people for centuries, said Shiseido.
“With the launch of BAUM, Shiseido aims to realise a sustainable society, where people live in happiness through its core business of beauty,” said Shiseido.
According to the company, BAUM’s skin care products are centred around support healthy skin through fundamental factors such as hydration and building a strong environmental defence.
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