Singapore-based livestreaming outfit, MyBKKShop, believes live commerce holds abundant potential for South East Asia’s (SEA) beauty sector, but says the region is hindered by factors such as archaic technology and a fragmented market.
The beauty sector might be one of the hottest arenas in e-commerce, but there looks set to be boundless new opportunities on the horizon for digital-savvy brands, from social commerce advances to the metaverse.
Personal care major Unilever has launched a collaboration initiative to partner with forward-thinking beauty startups, scaleups and entrepreneurs specialised in social commerce to drive next-generation in-house innovation across its portfolio of brands.
The penchant for livestreaming in China is supporting the remarkable demand for luxury beauty products among the younger generation of consumers, according to China’s leading e-commerce company Alibaba.
China plans to implement new rules to regulate live streaming e-commerce, a popular marketing tool for beauty and personal care firms, which has accelerated in light of the novel coronavirus (COVID-19) outbreak.
Taiwan-based AI/AR firm Perfect Corp is offering cosmetic firms complimentary use of its augmented reality training service, YouCam A.R.T., to help them connect their teams, as working remotely becomes the new normal.