Hong Kong cosmetics retailer Sa Sa could leverage its pricing strategies to attract price-sensitive consumers in South East Asia, who are increasingly prudent about spending on cosmetics, says an analyst.
Retailers are getting more involved in ethical standards and certifications, with many creating in-house schemes for beauty brands stocked in-store and online, and this trend will continue to rise in importance, says the founder of Ecovia Intelligence.
South Korean retailer Olive Young data has revealed that facial guasha sales have increased over six times in the first half of the year, signalling the growing importance of self-care among beauty consumers.
Indian beauty retailer Health & Glow has launched its first colour cosmetics brand, H&G Cosmetics, which it hopes will evolve to become the local beauty consumers’ “go-to brand”.
UK clothing majors Next and Boohoo have made a wise decision edging into online beauty with own-brand ranges given tightening consumer budgets and the unstoppable e-commerce boom, says GlobalData.
A newly launched skin care retailer based in Singapore is placing emphasis on curation and personalisation to help it stand out in the crowded e-commerce space.