‘Superior at accessible prices’: Health & Glow aiming to nurture H&G Cosmetics to become India’s ‘go-to’ make-up brand

By Amanda Lim contact

- Last updated on GMT

Health & Glow has launched its first colour cosmetics brand, H&G Cosmetics. [Health & Glow]
Health & Glow has launched its first colour cosmetics brand, H&G Cosmetics. [Health & Glow]

Related tags: India, make-up, retailers, Colour cosmetics

Indian beauty retailer Health & Glow has launched its first colour cosmetics brand, H&G Cosmetics, which it hopes will evolve to become the local beauty consumers’ “go-to brand”.

Health & Glow is a leading beauty retailer with over 170 stores across India including Mumbai, Kolkata, and Bangalore. And with its e-commerce website and mobile application, the company claims to have one of the largest beauty retail networks in India.

In April, the company announced the launch of its first colour cosmetics brand, H&G Cosmetics. The range consists of five products including a foundation stick and liquid lipstick with prices starting at INR 199 (U$2.55).

K Venkataramani, CEO of Health & Glow, told CosmeticsDesign-Asia​ that the firm felt there was a gap in the market for high-quality make-up at more affordable prices.

“In the last 24 years, we've understood our consumers well, and we make it a point to continue to understand them as they keep evolving or their needs keep evolving. And to satiate those needs, we look at bringing in brands, products, that address those needs.

“Especially in the last five to six years, the consumer lifestyle and needs have really evolved fairly quickly compared to the previous 15 years, let's say. And that has accelerated, and it's going at a relatively faster pace these days. And I think what's happened is, in some categories, there's been a delay in brands really addressing that need.”

Venkataramani conceded that there have been more brands in the market popping up to offer consumers interesting solutions. However, he believes there are still gaps for efficacious products at affordable prices.

“As a pioneer in the market that’s been around for 24 years, it is our responsibility to craft solutions which are superior for your requirements and at accessible prices.”

He added that the goal for the company is to make H&G Cosmetics a top-of-mind make-up brand for the beauty consumer. “It should be the customers' go-to brand. It should be the best available option at a good price.”

‘Fantastic’ feedback

Since the launch of the range in April, H&G Cosmetics has been well-received, Venkataramani told us. “So far the response has been fantastic. The reactions we’re getting are really encouraging. People just love the quality and when they see the price, they think it could have been priced higher.”

The company believes the brand has the potential to grow, however, Venkataramani said it is not rushing to grow the range.

“The responses so far have been fantastic, and we will continue to build on that. We can keep making it bigger, wider, but we’re not in a hurry to do everything right now. It’s important for us to ensure what we give the customer is a runaway success.

“We will not compromise; we will give you the best we can at an accessible price. That’s something we are very mindful about because we know that these are the products that can bring customer back to us.”

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