India’s beauty and fashion retailer Nykaa sees the need to reinforce its physical retail network to entice more global brands to work with them on India market entry.
India’s beauty and personal care sector is emerging as a major beneficiary as global beauty players look to ‘diversify and de-risk’ from China, says Nykaa’s beauty chief.
South East Asia is providing an untapped opportunity for sustainable beauty innovation in the make-up market, claims Dow, with the firm believing colour cosmetics is the ideal category for trialling new ideas.
As we kick-off the new year, CosmeticsDesign-Asia reveals how the Asia Pacific beauty and personal care industry will be influenced by the lingering instability across the global economic, social and political landscape, with exclusive insights from industry...
The Global Shea Alliance (GSA) is aiming to connect cosmetic brands from Asia Pacific directly with the rural producers of shea butter to better the social and economic standings of African women and their families.
Forestwise, a supplier of wild harvest ingredient from the rainforest, is aiming to secure multinational customers from the cosmetics and food industry in order to better support the community.
Turkey-based make-up brand Note Cosmetique is refreshing its attempt at expand in Asia Pacific and has its eyes on China, India, Indonesia, as colour cosmetics continues to show promising recovery post-pandemic.
Chinese colour cosmetics brand Perfect Diary is innovating in the facial complexion category to drive the brand’s turnaround as make-up continues to decline in China.
Indian consumer goods giant Hindustan Unilever (HUL) is seeing the colour cosmetics category steadily recovering to 2019 pre-pandemic levels as India loosens COVID-19 restrictions.
Demand for light, barely-there make-up that can resist humidity while also providing some skin care benefits will endure post-pandemic, especially in warm, equatorial climates such as South East Asia, claims Kosé Singapore.
Shiseido-owned beauty brand Prior is set to launch a line of eye shadows with skin-loving ingredients that it claims can counter signs of ageing for women over 50.
Calcium carbonate producer Omya is aiming to expand its business into skin care and colour cosmetics and has identified Asia Pacific’s recovering make-up market as a key target.
Japanese cosmetics company Kosé Corporation intends to strengthen its line-up of make-up in the high-prestige beauty segment to capitalise on the post-pandemic make-up recovery.
Chinese cosmetics company Yatsen Holdings will close more underperforming Perfect Diary brick-and-mortar stores considering the worsening retail environment in China.
Japanese beauty brand Est will be launching a new powder foundation that resembles liquid foundation thanks to a new powder gel technology developed by parent company Kao Corporation.
India-based cosmetics conglomerate The Good Glamm Group is set to make its first foray internationally into the Middle East in August, and has plans to tackle the South East Asian market next year.
Exclusive insights from a host of thriving beauty brands have revealed how firms can understand the purchasing behaviours of Gen Zs and better connect with them, while also exploring how this radical generation could fundamentally change the industry...
We round up our most-read stories on the big-name beauty brands of the region, featuring news updates from Amorepacific, Lush Cosmetics, LG H&H and more.
Simplification and sophistication are key strategies to drive cosmetics sales in the post-pandemic era, with consumers willing to spend more on natural, sustainable care and tech beauty.
Indian beauty retailer Health & Glow has launched its first colour cosmetics brand, H&G Cosmetics, which it hopes will evolve to become the local beauty consumers’ “go-to brand”.
Colour cosmetics, ‘fashion’ hair dyes and perfumes were among the most in-demand categories among South Korean beauty consumers, according to new mid-year sales data from leading beauty retailer Olive Young.
South Korean consumer goods conglomerate LG Household & Health Care (LG H&H) has launched Freshian, a vegan-certified colour cosmetic brand in bid to attract the young set of millennial and Generation Z beauty consumers.
UK-based men’s cosmetics brand Shakeup Cosmetics has made its debut down under with Aussie department store Myers as well as online beauty retailers Lookfantastic and Adore Beauty.
Genderless make-up brand FIVEISM x THREE is embarking on an overseas expansion as the COVID-19 situation abates, with new markets including Korea, Singapore, and Taiwan on its cards.
Indian direct-to-consumer (DTC) beauty and personal care brand SUGAR Cosmetics has secured U$50m in funding, which will bring it closer to its goal of going public.
The CEO of an Asian-led make-up brand is questioning the ‘performative inclusivity’ she sees in the beauty industry, claiming it can hurt smaller, less well-funded brands that are trying to solve the frustrations of specific target consumers.
Luxury vegan beauty brand Dear Dahlia from South Korea is set on expanding its presence in the Middle East, with new markets including Egypt, Kuwait, and Bahrain on the cards for this year.
Chinese cosmetics company Yatsen Holdings is moving to help flagship make-up brand Perfect Diary recover from its recent decline amid the sluggishness of the colour cosmetics market in China.
The CEO of the Estée Lauder Companies has underlined his strong conviction in China’s beauty market despite a recent dip in performance and fears related to an economic recession.
Chinese cosmetics company Florasis is assessing opportunities in the US, Japan and South East Asia as it embarks on its mission to become a global beauty brand.
Singaporean beauty company Porcelain has launched Ukyo Beauty, its first make-up line to tap into the post-pandemic clean and minimalist colour cosmetics trends.
Vegan beauty brand Plum is aiming to unlock the potential it sees in India’s hair care, make-up and body care and sectors to fuel its growth this year.
Gotha Cosmetics has set up local production in China, where it believes it can tap into the post-COVID growth potential of the market while lessening the burden of rising shipping costs and delivery lead times.
Yatsen Holdings CEO believes the rapid growth of the colour cosmetics category in China is over and predicts the market will see slower yet more sustainable growth rates in the future.
Indian Sandalwood holds a lot of promise as an active ingredient for minimalist skin care formulations and as an inventive alternative for talcum powder in make-up, says Australia-based sandalwood supplier Quintis.
Kao Corporation has conducted a new study on the colour cosmetics application of its fine fibre technology, confirming that is able to smoothen the appearance of skin naturally when applied all over the skin under make-up.
Douyin is becoming an increasingly important channel for Chinese cosmetics firm Yatsen Holdings, which is seeing promising sales growth for brands like Perfect Diary on the video-sharing platform.
![Nykaa sees the need to reinforce its physical retail network to entice more global brands to work with them on India market entry. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/nykaa-highlights-importance-of-brick-and-mortar-as-more-brands-seek-india-entry/17452369-1-eng-GB/Nykaa-highlights-importance-of-brick-and-mortar-as-more-brands-seek-India-entry.jpg)
![India’s beauty and personal care sector is emerging as a major beneficiary as global beauty players look to ‘diversify and de-risk’ from China. [Nykaa]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/06/14/india-a-key-priority-for-global-beauty-firms-after-china-troubles-nykaa/16458209-1-eng-GB/India-a-key-priority-for-global-beauty-firms-after-China-troubles-Nykaa.jpg)
![Dow sees untapped opportunity for sustainable beauty innovation in the SEA make-up market. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/make-up-ripe-for-sustainable-innovation-in-sea/16099208-1-eng-GB/Make-up-ripe-for-sustainable-innovation-in-SEA.jpg)
![How the APAC beauty and personal care industry will be influenced by the lingering instability across the globle. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/beauty-trends-2023-how-the-volatility-of-2022-will-shape-the-beauty-industry-this-year/16062032-1-eng-GB/Beauty-trends-2023-How-the-volatility-of-2022-will-shape-the-beauty-industry-this-year.jpg)
![Our top 10 stories from the past year that highlight how the beauty sector is bouncing back from the pandemic. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/beauty-revival-top-10-stories-on-post-covid-beauty-and-consumer-trends/16042544-1-eng-GB/Beauty-revival-Top-10-stories-on-post-COVID-beauty-and-consumer-trends.jpg)
![We look back at all the exciting product developments from giant multinationals to indie beauty brands alike. [est]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/beauty-innovations-2022-top-10-stories-on-apac-s-beauty-product-launches/16003172-1-eng-GB/Beauty-innovations-2022-Top-10-stories-on-APAC-s-beauty-product-launches.jpg)
![Connectng directly with the rural producers of shea butter can better the social and economic standings of African women. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/12/12/why-the-global-shea-alliance-is-on-a-mission-to-link-asia-beauty-brands-with-producers/15995900-1-eng-GB/Why-the-Global-Shea-Alliance-is-on-a-mission-to-link-Asia-beauty-brands-with-producers.jpg)
![Forestwise is aiming to secure multinational customers from the cosmetics and food industry in order to better support the community. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/illipe-butter-imperative-to-find-big-beauty-brands-to-support-communities-in-borneo-forestwise-ceo/15995846-1-eng-GB/Illipe-Butter-Imperative-to-find-big-beauty-brands-to-support-communities-in-Borneo-Forestwise-CEO.jpg)
![Note Cosmetique is refreshing its attempt at expand in Asia Pacific. [Note Cosmetique]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/note-cosmetique-eyes-china-india-and-indonesia-as-part-of-apac-expansion/15976427-1-eng-GB/Note-Cosmetique-eyes-China-India-and-Indonesia-as-part-of-APAC-expansion.jpg)
![Kosé ramping up gender-neutral product development. [Visée]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/kose-taps-into-genderless-beauty-as-part-of-new-growth-strategy/15985895-1-eng-GB/Kose-taps-into-genderless-beauty-as-part-of-new-growth-strategy.png)
![Perfect Diary is innovating in the facial complexion category to drive the brand’s turnaround as make-up continue to decline in China. [Perfect Diary]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/12/06/perfect-diary-banks-on-complexion-category-to-achieve-profitability/15982229-1-eng-GB/Perfect-Diary-banks-on-complexion-category-to-achieve-profitability.jpg)
![The Balm's own manufacturing capabilities is aiding its international push. [The Balm]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/the-balm-asia-expansion-aided-by-own-manufacturing-capabilities/15957050-1-eng-GB/The-Balm-Asia-expansion-aided-by-own-manufacturing-capabilities.jpg)
![HUL is seeing the colour cosmetics category steadily recovering to 2019 pre-pandemic levels. {[HUL / Lakmé]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/hul-reports-make-up-performance-almost-back-up-to-pre-pandemic-levels/15880601-1-eng-GB/HUL-reports-make-up-performance-almost-back-up-to-pre-pandemic-levels.jpg)
![Cathy Doll is working towards premiumisation with new offerings in perfume and colour cosmetics. [Cathy Doll]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/cathy-doll-sets-sight-on-premiumisation-with-perfume-make-up/15794790-1-eng-GB/Cathy-Doll-sets-sight-on-premiumisation-with-perfume-make-up.jpg)
![Kosé Singapore backs products like its bestselling Esprique Comfort Make-up Cream to endure post-pandemic. [Kosé / Esprique]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/kose-singapore-says-beauty-consumers-want-humid-proof-make-up-that-feels-like-second-skin/15739344-1-eng-GB/Kose-Singapore-says-beauty-consumers-want-humid-proof-make-up-that-feels-like-second-skin.jpg)
![Prior is set to launch a line of eye shadows with skin-loving ingredients. [Shiseido / Prior]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/shiseido-s-prior-to-launch-eye-shadows-with-skin-ageing-care-benefits/15749433-1-eng-GB/Shiseido-s-Prior-to-launch-eye-shadows-with-skin-ageing-care-benefits.jpg)
![Omya has identified Asia Pacific’s recovering make-up market as a key target. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/omya-sets-sights-on-apac-s-recovering-make-up-market/15726216-1-eng-GB/Omya-sets-sights-on-APAC-s-recovering-make-up-market.jpg)
![Givaudan says there is gap in the men’s segment for cosmetics that can reduce large pores. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/givaudan-eyes-gap-in-the-men-s-cosmetics-market-for-pore-reducing-products/15739236-1-eng-GB/Givaudan-eyes-gap-in-the-men-s-cosmetics-market-for-pore-reducing-products.jpg)
![Kosé intends to strengthen its line-up of make-up in the high-prestige beauty segment to capitalise on the post-pandemic make-up recovery. [Kosé / Jill Stuart]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/09/06/kose-corp-aims-to-tap-into-make-up-recovery-with-high-prestige-brands/15714261-1-eng-GB/Kose-Corp-aims-to-tap-into-make-up-recovery-with-high-prestige-brands.jpg)
![Yatsen Holdings will close more underperforming Perfect Diary brick-and-mortar stores. [Yatsen / Perfect Diary]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/yatsen-set-to-shut-more-perfect-diary-offline-stores-in-h2-this-year/15723420-1-eng-GB/Yatsen-set-to-shut-more-Perfect-Diary-offline-stores-in-H2-this-year.jpg)
![Est will be launching a new powder foundation that resembles liquid foundation thanks to a new powder gel technology [Kao Corp / Est]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/est-to-launch-new-powder-foundation-that-mimics-liquid-foundation/15625614-1-eng-GB/Est-to-launch-new-powder-foundation-that-mimics-liquid-foundation.jpg)
![The Good Glamm Group is set to make its first foray internationally into the Middle East in August. [The Mom's Co.]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/the-good-glamm-group-s-international-venture-targets-middle-east-sea/15625353-1-eng-GB/The-Good-Glamm-Group-s-international-venture-targets-Middle-East-SEA.jpg)
![We round up our most-read stories on the big-name beauty brands of the region, featuring news updates from Amorepacific, Lush Cosmetics, LG H&H and more. [LG H&H]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/amorepacific-lush-cosmetics-lg-h-h-and-more-in-our-big-brand-round-up/15593363-1-eng-GB/Amorepacific-Lush-Cosmetics-LG-H-H-and-more-in-our-big-brand-round-up.jpg)
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![Health & Glow has launched its first colour cosmetics brand, H&G Cosmetics. [Health & Glow]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/health-glow-aiming-to-nurture-h-g-cosmetics-to-become-india-s-go-to-make-up-brand/15531857-1-eng-GB/Health-Glow-aiming-to-nurture-H-G-Cosmetics-to-become-India-s-go-to-make-up-brand.jpg)
![Colour cosmetics, ‘fashion’ hair dyes and perfumes were among the most in-demand categories according to sales data from leading K-beauty retailer Olive Young. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/olive-young-mid-year-sales-data-reveals-demand-for-colour-and-fragrance/15521552-1-eng-GB/Olive-Young-mid-year-sales-data-reveals-demand-for-colour-and-fragrance.jpg)
![Indonesia’s Lune Skin finds new life as a fragrance brand after COVID-19. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/indonesia-s-lune-skin-tapping-into-potential-for-local-niched-fragrances/15544328-1-eng-GB/Indonesia-s-Lune-Skin-tapping-into-potential-for-local-niched-fragrances.jpg)
![LG H&H has launched Freshian, a vegan-certified colour cosmetic brand to attract the young set of consumers. [LG H&H / Freshian]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/lg-h-h-launches-vegan-make-up-brand-freshian-targeted-at-younger-consumers/15521606-1-eng-GB/LG-H-H-launches-vegan-make-up-brand-Freshian-targeted-at-younger-consumers.png)
![Shakeup Cosmetics has made its debut in Australia. [Shakeup Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/06/27/shakeup-cosmetics-launches-in-australia-with-leading-beauty-retailers/15503084-1-eng-GB/Shakeup-Cosmetics-launches-in-Australia-with-leading-beauty-retailers.jpg)
![FIVEISM x THREE is embarking on an overseas expansion as the COVID-19 situation abates. [FIVEISM x THREE]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/fiveism-x-three-outlines-post-covid-market-expansion-plans-to-tap-into-growing-men-s-beauty-market/15490187-1-eng-GB/FIVEISM-x-THREE-outlines-post-COVID-market-expansion-plans-to-tap-into-growing-men-s-beauty-market.jpg)
![SUGAR Cosmetics has secured U$50m in funding, which will bring it closer to its goal of going public. [SUGAR Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/06/15/sugar-cosmetics-edges-closer-to-ambition-of-going-public-with-latest-mega-funding/15518219-1-eng-GB/SUGAR-Cosmetics-edges-closer-to-ambition-of-going-public-with-latest-mega-funding.jpg)
![Olive Young says make-up is flying off the shelves after authorities lifted COVID-19 social distancing measures. [Olive Young]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/olive-young-reports-make-up-sales-boom-as-korea-lifts-social-distancing-measures/15447673-1-eng-GB/Olive-Young-reports-make-up-sales-boom-as-Korea-lifts-social-distancing-measures.png)
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![Dear Dahlia from South Korea is set on expanding its presence in the Middle East, with new markets including Egypt, Kuwait, and Bahrain on the cards for this year. [Dear Dahlia]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/dear-dahlia-eyeing-major-expansion-in-the-middle-east-to-capture-luxury-beauty-opportunities/15470656-1-eng-GB/Dear-Dahlia-eyeing-major-expansion-in-the-Middle-East-to-capture-luxury-beauty-opportunities.jpg)
![Yatsen Holdings moving to help flagship make-up brand Perfect Diary recover from its recent decline. [Yatsen / Perfect Diary]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/05/31/yatsen-hinges-bets-on-douyin-and-offline-retail-to-ease-sales-decline-of-perfect-diary/15451642-3-eng-GB/Yatsen-hinges-bets-on-Douyin-and-offline-retail-to-ease-sales-decline-of-Perfect-Diary.jpg)
![The most recent developments in the exciting Chinese beauty market. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/china/china-focus-latest-developments-in-china-s-booming-beauty-market2/15447421-1-eng-GB/China-focus-Latest-developments-in-China-s-booming-beauty-market.jpg)
![Estée Lauder has underlined his strong conviction in China’s beauty market [Estée Lauder]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/estee-lauder-ceo-remains-enthusiastic-about-china-despite-growing-concerns/15424813-1-eng-GB/Estee-Lauder-CEO-remains-enthusiastic-about-China-despite-growing-concerns.jpg)
![Florasis is assessing opportunities in the US, Japan and South East Asia. [Florasis]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/florasis-on-a-quest-to-rival-international-titans/15371262-1-eng-GB/Florasis-on-a-quest-to-rival-international-titans.jpg)
![Porcelain has launched Ukyo Beauty, its first make-up line. [Porcelain / Ukyo Beauty]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/ukyo-beauty-porcelain-launches-first-make-up-line-that-is-rooted-in-skin-care/15371055-1-eng-GB/Ukyo-Beauty-Porcelain-launches-first-make-up-line-that-is-rooted-in-skin-care.jpg)
![Plum is aiming to unlock the potential it sees in India’s hair care, make-up and body care. [Plum]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/plum-eyeing-untapped-vegan-demand-in-hair-body-care-and-make-up/15293044-1-eng-GB/Plum-eyeing-untapped-vegan-demand-in-hair-body-care-and-make-up.jpg)
![Gotha Cosmetics aims to tap into the post-COVID growth potential of China. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/gotha-cosmetics-makes-first-major-step-into-china-as-it-sets-sights-on-asian-expansion/15292990-1-eng-GB/Gotha-Cosmetics-makes-first-major-step-into-China-as-it-sets-sights-on-Asian-expansion.jpg)
![Yatsen CEO believes the make-up boom in China is over and predicts the market will see slower yet more sustainable growth. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/china-make-up-market-headed-for-slow-yet-sustainable-growth-yatsen-ceo/13325482-1-eng-GB/China-make-up-market-headed-for-slow-yet-sustainable-growth-Yatsen-CEO.jpg)
![atsen Holdings has managed to achieve growth in 2021 thanks to investments in skin care. [Yatsen / Perfect Diary]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/yatsen-fy21-skin-care-investments-offset-make-up-decline/13320733-1-eng-GB/Yatsen-FY21-Skin-care-investments-offset-make-up-decline.jpg)
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