In our round-up of the recent trend developments in the Asia Pacific beauty and personal care market, we feature stories on beauty’s role in travel retail, demand for silicone-free hair conditioners, beauty live commerce in SEA, and more.
Demand is rising across Asia Pacific for health-focused products including silicone-free hair shampoo, but BASF believes their vast potential in silicone-free conditioners too.
![The recent trend developments in the APAC beauty and personal care market. [Ukyo Beauty]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/what-s-trending-the-most-read-stories-on-apac-beauty-market-and-consumer-insights11/15490133-1-eng-GB/What-s-trending-The-most-read-stories-on-APAC-beauty-market-and-consumer-insights.jpg)
![While silicone-free shampoos are becoming a dime a dozen, there is a lack of silicone-free hair conditioners in the market. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/05/24/asia-demand-on-the-rise-for-silicone-free-hair-conditioners-basf/15429337-1-eng-GB/Asia-demand-on-the-rise-for-silicone-free-hair-conditioners-BASF.jpg)
![Shiseido is planning to invest JPY10bn in both brand equity and its employees. [Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shiseido-to-invest-over-75m-in-brand-equity-and-employee-training/15679818-1-eng-GB/Shiseido-to-invest-over-75m-in-brand-equity-and-employee-training.jpg)
![Est will be launching a new powder foundation that resembles liquid foundation thanks to a new powder gel technology [Kao Corp / Est]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/est-to-launch-new-powder-foundation-that-mimics-liquid-foundation/15625614-1-eng-GB/Est-to-launch-new-powder-foundation-that-mimics-liquid-foundation.jpg)
![Botanicals, lipids and antioxidants are potential ingredients in tackling atopic dermatitis, rivalling corticosteroids. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/botanicals-lipids-and-antioxidants-could-rival-corticosteroids-for-atopic-eczema-review/15656472-1-eng-GB/Botanicals-lipids-and-antioxidants-could-rival-corticosteroids-for-atopic-eczema-Review.jpg)
![The top five stories on the digital developments and beauty tech in APAC’s cosmetics industry. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/top-5-stories-on-digital-developments-making-waves-in-the-apac-beauty-industry/15660792-1-eng-GB/Top-5-stories-on-digital-developments-making-waves-in-the-APAC-beauty-industry.jpg)
![L’Oréal will not be stamping out Maybelline’s physical presence in China. [L'Oréal / Maybelline]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/l-oreal-confirms-that-maybelline-will-continue-to-have-offline-presence-in-china-ceo/15656364-1-eng-GB/L-Oreal-confirms-that-Maybelline-will-continue-to-have-offline-presence-in-China-CEO.jpg)
![The Emma Lewisham 'sleep in a mask' could catalyse nocturnal activity and enhance the structure and condition of the skin. [Emma Lewisham]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/emma-lewisham-harnesses-gardenia-extract-to-optimise-skin-regeneration/15644931-1-eng-GB/Emma-Lewisham-harnesses-Gardenia-extract-to-optimise-skin-regeneration.jpg)
