Mintel: a gallery of innovative anti-ageing products
Major players in personal care are now seeing the value of the anti-ageing market in Asia, with products such as moisturizers and anti-wrinkle creams becoming increasingly important in countries like Korea as a way of gaining a "competitive edge." Many companies are also embracing the local secrets of their regions in order to stand out in the market, including traditional medicinal and local organic products.
The growing economic strength and populations of countries such as India and China mean that they are becoming popular targets for anti-ageing products- particularly multi-functional ones such as BB creams.
In a collaboration with Mintel's analysts, Cosmetics Design has put together a gallery of innovative anti-ageing products that have recently been released in Asia. Read on for some of the most recent innovative developments...
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![Yatsen expects revenue will take longer to bounce back despite improved market conditions in the domestic beauty market. [Perfect Diary]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/yatsen-revenue-rebound-will-take-time-despite-signs-of-market-recovery-ceo/16439813-1-eng-GB/Yatsen-revenue-rebound-will-take-time-despite-signs-of-market-recovery-CEO.jpg)
![Kao has to focus on prestige beauty and makeup to drive growth. [Kanebo]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/kao-to-focus-on-prestige-beauty-makeup-to-drive-beauty-profits-in-q2/16424903-1-eng-GB/Kao-to-focus-on-prestige-beauty-makeup-to-drive-beauty-profits-in-Q2.jpg)
![Watsons is focusing digital marketing efforts on WeChat to stay connected and build communities with its consumer base. [Watsons]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/watsons-china-centres-digital-strategy-around-wechat-ecosystem-to-stay-connected-with-shoppers/16424957-1-eng-GB/Watsons-China-centres-digital-strategy-around-WeChat-ecosystem-to-stay-connected-with-shoppers.jpg)
