Hak Hee Kang, chief technology officer, AmorePacific
Hak Hee Kang of AmorePacific gave the keynote opening speech at the opening conference programme. In his presentation Kang went into some detail about the Korean market and how it has evolved in recent years, explaining how AmorePacific has played an important part in the growth of this industry. Cosmetics Design also managed to spend some time interviewing Kang and this interesting conversation will be published in the course of the next week.
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![Clariant has underscored the importance of localisation strategies and distribution capabilities in China with beauty trends evolving at a rapid pace. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/04/16/clariant-emphasises-importance-of-localisation-in-the-era-of-viral-trends/17327969-1-eng-GB/Clariant-emphasises-importance-of-localisation-in-the-era-of-viral-trends.jpg)
