2. At-home beauty
Ying also predicts there will be a shift from salon to at-home beauty care, with face masks being one of the drivers for this market.
There has been an increase in at-home pampering, particularly in Asia, and this has seen salon visits reduced and more spent on treatments to be used in the home.
This has seen increased popularity for devices and most recently face masks, which Euromonitor says is the strongest performing category within skin care in 2013 (up by 8%).
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/china/china-focus-latest-developments-in-china-s-booming-beauty-market22/17370102-1-eng-GB/China-focus-Latest-developments-in-China-s-booming-beauty-market.jpg)
![YSL's LoveShine launch has sparked a demand surge in Japan. [YSL]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/04/24/ysl-loveshine-launch-propels-lip-gloss-sales-to-record-highs-in-japan-since-2020/17372064-1-eng-GB/YSL-LoveShine-launch-propels-lip-gloss-sales-to-record-highs-in-Japan-since-2020.jpg)
![There is significant scope for innovation and new launches in the hair repair sector, especially in soaring markets such as China. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/04/24/croda-zeroes-in-on-hair-repair-solutions-as-damage-hair-concerns-surge-in-markets-like-china/17362731-1-eng-GB/Croda-zeroes-in-on-hair-repair-solutions-as-damage-hair-concerns-surge-in-markets-like-China.jpg)
![Lubrizol has extended its partnership with C-beauty major PROYA. [PROYA]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/lubrizol-bullish-on-potential-of-c-beauty-growth-potential/17362515-1-eng-GB/Lubrizol-bullish-on-potential-of-C-beauty-growth-potential.jpg)