Southeast Asia's top 4 markets: how to tap into consumer purchasing power
By Michelle Yeomans
- Last updated on
The Association of Southeast Asian Nations is approaching a highly anticipated milestone – economic integration through the creation of the Economic Community (AEC).
According to the market research firm, the ten nations within the community – Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam are young and dynamic consumer markets with over 622 million consumers, a burgeoning middle class with rising incomes and total consumer expenditure of US$1.5 trillion.
In light of this expected growth, Euromonitor's white paper outlines country-specific diversities in respect of consumer income and spending habits to help companies target the right markets with suitable products in Southeast Asia.
This Cosmetics Design gallery looks inside ASEAN's four largest markets. Flick through to find out how you can tap into consumers purchasing power!