The ageing care segment in Asia is similar to the various other beauty sectors on the region in that the concerns and treatments sought out by consumers drastically change from market to market.
This is vital knowledge that brands need to stay on top of if they are to target the right product to the right audience, regardless of how 'miraculous' the formulation.
China for example, is involved in the preventative treatment of ageing skin, Korea is more reactionary - taking action as damage appears while Japan seeks to 'work alongside' the ageing process.
Our Asia Pacific expert Florence Bernardin establishes which concerns are king in each of these markets and what kind of products will have the most influence in treating these skin care issues as a result.
Flick through this gallery to discover the influence of the expanding 'senior' market in Japan, the association of pollution and stress as contributing ageing factors and innovations in the area of skin, hair care and make-up.
Asia in Focus - bringing you all the latest from the region
Asia in Focus is a series that hones in on the segments offering the most opportunities for the industry.
It looks at how best to enter Asia's markets and hones in on specific consumer trends and behavioural pattern breakdowns with our experts on the ground, in the region.
Florence Bernardin is the CEO of 'Information & Inspiration', an agency that specialises in all that is the cosmetics industry in Asia, and will be back on the region next month reporting on what matters.
If you would like to see our expert look into specific topics on their next trip, please contact us via the editor button below for consideration.