Cosmetics e-commerce name Fu’aibao launches in Shanghai

By Natasha Spencer

- Last updated on GMT

Cosmetics e-commerce name Fu’aibao launches in Shanghai
Online e-commerce platform and retailer, Fu’aibao, talks of its international business growth strategy amid recent cosmetics partnerships.

Held on the 25th May, at the renowned Jin Mao Tower in Shanghai, the e-commerce platform discussed its plans to team up with global strategic partners.

New e-commerce platform on the block

The digital platform and beauty seller hosted a press conference to highlight the brand’s aims to expand its presence around the world through enhancing its partnership model and connecting with leading names in the cosmetics and personal care fields.

“Fu’aibao is committed to enabling more consumers to buy products of world-class quality at affordable prices,”​ Xia Baoping, Chairman of Fu’aibao.

Commenting on the brand’s ethos and the importance it places on strategic relationships, Baoping went on to say: “Therefore, Fu’aibao has a set of strict standards in selecting appropriate suppliers.”

Fu’aibao has built a strong presence in the cosmetics market, through strategic alignments around the world.

Cosmetics collaborations

Through its Youci make up name, Fu’aibao has teamed up with Italian processing company, Intercos, which counts Dior, Lancome, Chanel and Armani as some of its make up processing customers.

With skin care such a popular segment through APAC, Fu’aibao via its Fuyime skin care line has also entered into a partnership with Japanese processor, Kolar, which has SK-II and Estee Lauder as part of its portfolio.

Building a solid brand reputation

With security and reliability so crucial to brand engagement and loyalty, Fu’aibao has built a professional alliance with Anxing Agricultural Insurance to ensure, and communicate the importance of, product security to consumers.

To boost its brand awareness efforts, Fu’aibao seeks to cooperate with physical economic entities including businesses, hospitals, shopping centres and supermarkets.

Fu’aibao will also tap into the increasing popularity of concept stores by setting a launch target of10,000 experience stores by 2020. This will complement its plans for a complete transformation, turning Fu’aibao into a new e-commerce platform.

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