The Group’s 2017 Sustainability Report relays the company’s activities and performance of sustainable management exercised in 2017 as it strives to continue its “inclusive growth with customers, environment and society”.
A Korean first
The leading South Korean beauty player has released sustainability reports every year since its first in 2009, marking 10 years of commitment to its sustainability initiatives and a first for the Korean beauty industry.
To celebrate its past decade, its 2017 report sets out the company's plans to continue to work towards ‘A MORE Beautiful World’. The sustainability report outlines its management activities and performance as the company strives to meet its 2020 sustainability endeavours.
2020 sustainability goals
Amorepacific Group announced and set out the agenda of its 2020 sustainability commitments in 2017, emphasising its three core pillars: seeking to help create a sustainable lifestyle in everyday lives; achieving inclusive growth with economic and social communities; and contributing to the circular economy for future generations.
To move forward with its aim of creating a sustainable lifestyle, Amorepacific has pledged to improve sustainability in all stages of its cosmetics and personal care creation, from product development to disposal.
Environmental elements, upcycling and employee facilities
Last year, therefore, saw the company incorporate one or more environmentally or socially friendly elements into 28.8% of its new products.
The company’s leading brand, Innisfree also opened its first upcycling store, 'Gong Byeong Gong Gan’, in Seoul. Using recycled make up containers, the store opened its doors and invited customers to see its efforts first-hand and take part in the upcycling process.
Each brand under the Amorepacific umbrella has also held customised consumption campaigns to offer consumers opportunities to fulfil a sustainable lifestyle.
To support its inclusive growth efforts with employees, business partners, and local communities, it has set up facilities for employees health and welfare. This includes the AP-Severance Clinic, which offers medical services provided by specialists. It has also actively promoted numerous CSR campaigns, to support the “health and well-being, economic empowerment and independence of about 145,000 women”, the company said in a recent press release.
Natural resource use and energy efficiency are also high on the agenda as Amorepacific strives to contribute towards the circular economy. It has launched various facilities and systems at its new headquarters, ranging from the use of bioplastics from biomass sources and recycled plastics in product packaging to maximise resource efficiency.
In 2018, Amorepacific has sought to reduce the environmental impact further by offering the full version of its 2017 sustainability report on its website, to significantly lower the amount of paper used.
Amorepacific Group also highlights its place on the Dow Jones Sustainability Korea Index for eight consecutive years. The Index is a global sustainability assessment and investment standard that has been developed to measure sustainability performance through analysing economic, environmental and social aspects.