Hot Topics: Top 5 trending beauty and cosmetics news stories on social media

By Amanda Lim contact

- Last updated on GMT

We round-up of the top five stories trending online. ©GettyImages
We round-up of the top five stories trending online. ©GettyImages
In our round-up of the top five stories trending online, we highlight microalgae potential in cosmetics, @cosme’s expansion in Asia, Geltor’s new vegan human collagen and more.

1 – ‘Positivity in a jar’: Givaudan’s new ingredient shows microalgae potential in cosmetics is ‘unlimited’

Givaudan believes microalgae holds limitless potential​ to fulfil consumer demands for clean and effective beauty products, while simultaneously boosting moods.

“[The] potential is unlimited,”​ said Fabrice Lefevre, innovation and marketing director at Givaudan Active Beauty.

He added: “We screen lots of microalgae in our lab located in a protected area in France and much more will come soon from this platform to the market.”

Lefevre believes the company’s latest marine biotech-based ingredient, Sensityl, is a good example of how microalgae can change the beauty industry.

2 – Popularity of J-beauty products fuelling @cosme expansion in APAC market

Japanese company istyle Inc. is capitalising on the popularity of Japanese cosmetic products​ by expanding its @cosme stores across Asia Pacific and targeting greater online sales in China

In recent years, the company has expanded @cosme’s presence in several APAC countries such as Taiwan, Hong Kong, Thailand, Malaysia and China.

Most recently, the company launched an official flagship store on Tmall specifically for the domestic China market, to capitalise on general trade sales in the country.

Prior to this, it conducted cross-border e-commerce sales to China through its official international flagship store on Tmall.

3 – Vegan collagen: Korea’s AHC adds Geltor’s human variant to best-selling eye cream

Geltor’s vegan human collagen is now being used in Ageless Real Eye Cream for Face​, the latest version of AHC’s best-selling eye cream range.

AHC is manufactured by Kolmar Korea, which said the deal reflected growing consumer demand for high-performing clean animal-free products was increasing.

HumaColl21 is a commercial human Type 21 collagen, which was identified by Geltor as essential to the generation of type-2 and type-3 human collagen, which help to maintain the elasticity and youthfulness of skin.

It is the second product from Geltor after Collume, which was previously known as N-Collage.

4 – Malaysian cosmetics firm among first to join global halal blockchain registry

A blockchain system that ensures the veracity of halal-certified products​ across the world has been praised by Malaysian firm Miss Elwani - one of the first cosmetics companies that has signed up to the system.

The Halal Digital Chain (Hadic) aims to create an integrated and secure digital halal ecosystem to inform consumers if a product has been certified in other countries, and what that certification entails.

Soft-launched last week, the blockchain ledger database is expected to seamlessly connect components throughout the halal value chain.

“It will allow Malaysia’s halal industry to continue to develop and progress as a key player in the global halal marketplace. The potential for expansion and evolution of this system is limitless,”​ said Sirajuddin bin Suhaimee, director of the Malaysia Halal Council Secretariat, a part of the Malaysia’s Department of Islamic Development Malaysia, JAKIM.

5 – How Pond’s reinvigorated its brand image to attract millennial beauty consumers

Unilever-owned Pond’s recently launched a successful campaign​ to increase its standing with millennial beauty consumers in Thailand.

The brand sought the help of creative agency Anthem which helped them to develop a limited edition unicorn-themed skin care range, Glitterglow.

Creative director of Anthem Singapore Spencer Ball explained that it was particularly important for Pond’s to refresh its image in Thailand, because the brand was trying to target 7-Eleven shoppers.

“In Thailand, the young people are buying a lot of beauty products from 7-Eleven these days and Pond’s was missing out on all the sales as that channel tends to be dominated by the Korean players,”​ explained Ball.

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