WATCH: ‘Asian-nification’ of beauty – Why more traditional Asian ingredients are making their way into cosmetic formulations

As the link between health, wellness and beauty continue to strengthen, Asian consumers now see products with traditional ingredients as a holistic solution to their beauty concerns.

Sara Davina Soong, founder of Singapore-based beauty and wellness brand, Restoration Essence, believes Asian consumers are particularly receptive to such products.

“In South East Asia, there are many cultures and each has their own traditional beliefs. For instance, Chinese believe strongly in herbs. It is common in everyday life, like in herbal soups. That’s why we see many people seek comfort in traditional remedies,” ​she said.

Later we reach out to Hong Kong-based Nutri-Woods International, a personal care company guided by the theory of traditional Chinese medicine. We speak to Michael Kwan, market development director and international trade co-ordinator, about how the company blends traditional principles with modern scientific approach.

Take a look at our video for more.