A March report by Kantar Worldpanel predicted that China’s hair care category would bounce back the fastest compared to skin care and colour cosmetics in the aftermath of the novel coronavirus (COVID-19) epidemic.
At the time of publishing, the hair care category was experiencing sluggish demand due to the major disruptions the epidemic has caused to daily life.
For instance, more people were opting to work from home and avoiding crowded places. In some cases, there have been mass quarantines.
These factors have causes Chinese consumers to decrease their frequency of hair washing.