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Analysts believe China’s premium fragrance market will continue to see strong growth underpinned by the luxury positioning of fragrances and its e-commerce availability.
According to Euromonitor International, the premium or fine fragrance market in China has seen dynamic growth in the last decade.
Stephanie Yao, Senior Research Analyst at Euromonitor International, highlighted that the demand for fragrances, which as seen as high-end products, are being driven by the increasing sophisticated tastes of Chinese consumers.
“With the growing consumer sophistication, consumers’ attention is likely to shift from skin care, to colour cosmetics, and then to fragrances,” she said.