7 – Safety and comfort: Derma and natural beauty trends are here to stay post-COVID-19
Consumers will increasingly seek out the safety of cosmeceuticals and the comfort of natural products in the long-term due to the novel coronavirus (COVID-19) disruptions, said ingredients company BASF in August.
The COVID-19 health crisis had result in significant shifts in the beauty and personal care industry, highlighting certain concerns such as health, safety and efficacy.
“Very clearly with social isolation and restrictions, the hygiene and protection needs have accelerated. We obviously see this trend of protection from the virus happening, but we also see a couple of associated trends,” said Srikanth Vaduvur, VP personal care solutions, care chemicals Asia Pacific, BASF.
For instance, Vaduvur told CosmeticsDesign-Asia the lockdowns have pushed consumers to rethink their beauty routines and make more time at-home pampering sessions.
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