1 – COVID-19 and conscious beauty: Emerging trend will get a boost in the aftermath of pandemic
The market was set to see a boom in conscious beauty, with one firm believing that the novel coronavirus (COVID-19) would have a clear and lasting impact on the emerging trend.
Speaking to CosmeticsDesign-Asia in April, DSM said it has identified conscious beauty as one of the major trends in the market.
Fabrice Guillemard, lead marketing manager, personal care & aroma ingredients, APAC, defined it as consumers making smart choices in their beauty and personal care products.
“In today’s digital and information-savvy world where so many misleading, contradictory or not scientifically proven information is available, it becomes a challenge to know what and who you can trust and where to find the real truth.”
He added that the firm saw conscious beauty as the combination of two key trends: good beauty and healthy beauty.