6 – The other essential mask: COVID-19 pandemic encouraging daily use of facial sheet masks in Asia
The usage of facial sheet masks in Asia are expected to increase and become a daily necessity in the wake of the changing beauty habits induced by the novel coronavirus (COVID-19) pandemic.
While facial sheet masks can be considered a ubiquitous product in the Asian region, specialty fibres company Lenzing told CosmeticsDesign-Asia in September that it believes the market still held huge potential.
“The market size in terms of consumption and production will continue to grow with the CAGR for the upcoming five years expected to be double-digit,” said Oliver Sum, regional commercial director, North Asia, nonwovens at Lenzing AG.
One of the factors driving this growth is the change in consumer habits brought about by COVID-19.