8 – Going ‘green’ is the future of China’s cosmetics industry – Clariant

The inevitability of the ‘green’ beauty trend​ is pushing cosmetics companies to develop more eco-solutions for Chinese consumers, said Clariant in March.

While the definition of green beauty encompasses many elements from organic ingredients to ethics, most Chinese consumers equate it with safety.

“Generally speaking, for the Chinese beauty consumers, ‘green’ means safe, healthy and less side effects from an efficacy perspective,”​ said Zhigang Miao head of industrial & consumer specialties, Clariant China.

According to Clariant’s China arm, the trend was steadily growing among millennial consumers – those born post-1980s.

“They are well educated and open-minded and caring more about their appearance and health, as well as the environment. This demographic also has certain economic capabilities to realise their wishes for better and more sustainable life standard,”​ said Miao.