10 – Essential protection: Anti-pollution cosmetics a ‘must-have’ for Chinese consumers in all segments
In July, BASF spoke to CosmeticsDesign-Asia about China’s demand for anti-pollution cosmetics and the innovative solution it has developed for a complex issue.
Dr Juntao Xia, head of development and innovation, personal care solutions Asia Pacific, BASF, told CosmeticsDesign-Asia that he expects anti-pollution products to become a ‘must-have’ for Chinese consumers.
He noted that demand for this claim will extend beyond skin care and into other personal care categories, such as hair care.
“In 2019, anti-pollution became a must-have for many cosmetic segments. As such, suppliers and brands have the responsibility to develop suitable solutions to address these issues,” said Xia.
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