Skin care sanctuary: La Prairie to offer more personalised experiences with first standalone flagship in SEA

By Amanda Lim contact

- Last updated on GMT

La Prairie has launched its first standalone flagship store in Singapore and SEA. [La Prairie]
La Prairie has launched its first standalone flagship store in Singapore and SEA. [La Prairie]

Related tags: Luxury, retail, Beiersdorf

Swiss luxury skincare brand La Prairie has launched its first standalone flagship store in South East Asia, which it believes will help the brand to meet the increasing demand for a more personalised experience for its high-end clientele.

Founded in 1978, La Prairie is one of the brands owned by German multinational Beiersdorf.

In 2020, the brand was severely hit by the COVID-19 pandemic as restrictions on international travel impacted its most important sales channel.

Beiersdorf CEO Stefan De Loecker said earlier this year during the firm’s FY2020 earnings presentation that its top priority was to strengthen La Prairie as the “provider of the world’s most exclusive skin care” ​to weather the crisis.

In the second quarter of 2021, the brand achieved organic sales growth of 77%, driven primarily by its strong performance in Asia.

In particular, La Prairie saw huge interest in China, where the company has been driving brand expansion through increased e-commerce and digital marketing efforts.

Despite the success of its online efforts, the brand has not lost the importance of a physical presence in the market.

After decades in the region, La Prairie is set to launch its first-ever standalone flagship store in South East Asia this September. The new boutique is located in Singapore, in the heart of the city’s shopping district at ION Orchard.

The space, which features consultation hubs and two facial cabins for treatments, would allow the brand to provide personalised serviced, which has become increasingly important for its luxury clientele.

“A standalone boutique allows us to meet the demands of our discerning clients by providing a bespoke luxury experience beyond retail. Designed to provide a one-stop haven of pristine elegance… every care has been taken to create a beautiful environment as well as a sublime client experience in the stores,” ​said Shan Chen, deputy country manager, Singapore for LUXASIA, the brand's partner.

Meticulous design

The brand told CosmeticsDesign-Asia​ that special care was taken in the store’s design to create a calm environment, which is increasingly important in light of the pandemic.

“The spaces we inhabit are important; they impact our state-of-mind, our outlook, our attitude. In today’s busy world, calm and welcoming spaces can act as a soothing balm, instilling in us a sense of serenity. This important insight has been fused into La Prairie’s new store design,”​ said Charmaine Ong, business manager for La Prairie, LUXASIA.

Ong elaborated that the store aesthetic is inspired by nature and encourages consumers to pause, peruse and feel pampered.

The intent behind this careful thought is to provide a sanctuary, hewed from wood, glass and stone: a nature-centric alternative to the harsh lighting and overwhelming bustle of most shop floors.”

Related news

Show more

Related products

Caressense™ biofunctional, powering ageless beauty

Caressense™ biofunctional, powering ageless beauty

Ashland Global Holdings Inc | 01-May-2022 | Data Sheet

For the first time, Ashland researchers reveal a natural bioactive that can activate skin’s sensors of touch, the piezos, to release “feel-good” and anti-aging...

中国化妆品与个人护理

中国化妆品与个人护理

Eurofins Cosmetics & Personal Care | 24-Feb-2022 | Product Brochure

欧陆检测技术(深圳)有限公司
欧陆科技集团产品测试实验室 具有领先的技术和先进的设备 设施。我们致力于提供最具成 本效益和最高质量的测试,结 合高效的时间安排和完善的 最终报告,恪守客户至上的服 务承诺。我们的实验室通过了 ISO 17025认证,为在中国进行 采购的国际买家提供各种不...

Follow us

Products

View more

Webinars

Indie Pioneers Podcast

Indie Pioneers Podcast