Retail

Marty shared that brands that invest in hero products tend to fare well (Image Getty/Deeagrez)

Selling cosmetics on TikTok Shop: 4 expert tips for success

By Kirsty Doolan

How can beauty and personal care brands leverage and navigate the social selling platform for better results? Global VP for beauty at Nielsen IQ (NIQ) Claire Marty shared her data-backed insights on the topic...