UK luxury brand ELEMIS is making another ‘digital-first’ debut into Singapore and Malaysia as it builds up its omnichannel retail strategy to pursue its goal of becoming the top British premium skin care brand in the world.
Millennial beauty consumers are adopting buy now, pay later (BNPL) services because they remove the ‘emotional friction’ of purchases by helping to spread the cost, according to Singapore-headquartered platform hoolah.
Shiseido is adamant that human contact is still essential to drive beauty sales but believes it can be enhanced greatly by tools such as Artificial Intelligence and Augmented Reality, according to its chief digital officer.
TikTok has expanded its partnership with Shopify across Europe, giving beauty brands direct access to run and manage social media ad campaigns via the e-commerce platform – a move that will create buzz amongst a highly engaged and diverse mass of beauty...
Total wellness is now integral to beauty routines and COVID-19 has driven many consumers to prioritise more ethical brands, add in rising expectations around digital experiences and product quality and 2021 has plenty of important movements to watch,...
International beauty major Revlon has partnered with MDR Brand Management to create a global brand extension strategy that takes it into new spaces and drives deeper consumer engagement across the EMEA, APAC and Americas.
Beauty major Lush has developed a subscription letterbox service delivering an assortment of fresh cosmetics each month with an accompanying posy of flowers – a move it says aims to bring joy and new beauty experiences into the home.
This month, the multinational beauty maker’s venture capital fund announced a minority investment in Replika Software, a tool that lets brands create a ‘retail partnership’ with any individual active on social or streaming platforms.
Just last month the South Korea – based consumer goods company opened a first Avon retail store in Los Angeles, California; and on Friday, November 20, The history of Whoo luxury concept store will open in Canada.