Lush has opened its second-largest European store in Munich, along with two concept stores – a ‘fresh’ cosmetics outlet in Paris and a ‘perfume library’ in Florence – showcasing a clear nod to bricks and mortar in the region.
The retail industry has undergone a significant transformation over the past decade and it is continuing to change rapidly with the rise of new technology and shifting consumer behaviours.
Singaporean tech start-up BeLive is certain this ‘fad’ is here to stay and the ideal way for beauty brands to build trust and transparency with their consumers.