Beauty Broadcast video series

VIDEO: Redefining retail – How beauty retailers are engaging consumers in a changing landscape

By Amanda Lim contact

- Last updated on GMT

Related tags: video, beauty broadcast, Cosmetics, retail

The retail industry has undergone a significant transformation over the past decade and it is continuing to change rapidly with the rise of new technology and shifting consumer behaviours.

To adapt to a competitive and ever-evolving new reality, beauty retailers are finding new and innovative ways to attract consumers to click through or step into their stores.

We sat down with Christabel Chee, head of communications for Individual Collective, an indie brand, which chose to begin its journey with a physical retail outlet in downtown Singapore.

This, said Chee, was all part of the brand’s consumer-centric approach which she believes has served them well. However, the brand is working on building its online presence to help scale its business internationally.

Later we caught up with Xueli Wong, content producer for BeLive, a Singapore-based live streaming tech start-up. Wong discusses how beauty consumer’s behaviours and priorities are changing and later reveals how beauty brands are pushing themselves to attract consumers with innovative and interactive online content.

Watch our video to learn more

Related news

Show more

Related products

Caressense™ biofunctional, powering ageless beauty

Caressense™ biofunctional, powering ageless beauty

Ashland Global Holdings Inc | 01-May-2022 | Data Sheet

For the first time, Ashland researchers reveal a natural bioactive that can activate skin’s sensors of touch, the piezos, to release “feel-good” and anti-aging...

中国化妆品与个人护理

中国化妆品与个人护理

Eurofins Cosmetics & Personal Care | 24-Feb-2022 | Product Brochure

欧陆检测技术(深圳)有限公司
欧陆科技集团产品测试实验室 具有领先的技术和先进的设备 设施。我们致力于提供最具成 本效益和最高质量的测试,结 合高效的时间安排和完善的 最终报告,恪守客户至上的服 务承诺。我们的实验室通过了 ISO 17025认证,为在中国进行 采购的国际买家提供各种不...

Follow us

Products

View more

Webinars

Indie Pioneers Podcast

Indie Pioneers Podcast