Beauty boomers: How cosmetics brands are tapping into APAC’s post-Covid growth potential – WATCH

By Amanda Lim

- Last updated on GMT

Related tags COVID-19 L'oréal LG Household & Healthcare Urban decay

In this episode of the Beauty Broadcast, we are focusing on post-Covid growth potential, and shine the spotlight on how industry heavyweights L’Oréal and LG H&H and Urban Decay are shaping up for APAC business success.

Why L’Oréal believes the online beauty boom will continue post-pandemic

The online beauty space has grown tremendously in the wake of COVID-19. However, many are questioning if that growth will continue once society recovers from the pandemic.

In an exclusive interview with CosmeticsDesign-Asia​, French beauty major L’Oréal debunked this, highlighting that the penetration of the online beauty market is still relatively low and still has room to grow.

Its view is corroborated by e-commerce platform Shopee, which believes that the new online shopping habits to continue long after the pandemic.

Urban Decay continues to expand in China following animal testing exemption policy

Urban Decay is set to expand​ its retail footprint in China this year after making entry into travel retail with two outlets in the duty-free mecca of Hainan.

This is nearly a decade after the brand decided that it could not comply with China’s animal testing policies and eventually backed out of the Chinese market.

In 2021, China ended mandatory animal testing for ‘general cosmetics’, which includes make-up products, allowing Urban Decay to renter through Sephora stores last year, shortly after the policy came into effect.

LG H&H fuels up for North American expansion

After announcing record-breaking financial figures for the latest financial year, LG Household and Health Care (LG H&H) is turning towards strengthening its business in North America​ in bid to shore up its position as a leading global beauty player.

This year, the company is planning to expand its presence in North America through its luxury beauty brands like History of Whoo, as well as newly acquired brands Physiogel and Arctic Fox.

LG H&H is aiming to target the millennial and Gen Z demographics and has developed a mini temporary tattoo printer exclusively for the North American market to further its ambitions in the market.

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