Brand story: APAC updates from Shiseido, L’Oréal, La Prairie and more
Shiseido’s three exciting launches to expect in H2 2022
Shiseido is set to debut three new innovations in the second half of this year as a response to the recent changes in consumer behaviours.
Starting in August, it will debut the new Prior Wrinkle Gel that was developed for consumers aged 50 and above.
In September, the company will be launching new ageing care products under the Elixir range. Lastly, in October SHISEIDO will debut the new Skin Filler products under the Bio Performance series.
L’Oréal touts Hainan as the ‘perfect venue’ to introduce J-beauty brand Takami
Hainan Island’s reputation as the “go-to beauty destination” makes it the ideal place to introduce Takami, the newest “jewel” in L’Oréal’s high-end skin care portfolio, claims the firm.
The brand is set to make its duty-free debut in 2023 on Hainan Island, the prime holiday destination in China.
It has enjoyed a cult appeal across Asia with its iconic Skin Peel Pre-Serum, also known as the Little Blue Bottle, especially in China.
China consumers refocusing on ‘essentiality and real value’ – Shiseido
Chinese beauty consumers are zeroing in on the efficacy and functionality of luxury skin care products in the wake of repeated lockdowns and the threat of unemployment.
Repeated lockdowns and higher unemployment rates have left a lot of uncertainty hanging over Chinese consumers. This is pushing them to restrain consumption and refocus on saving.
At the same time, this is also driving Chinese consumers to value long-term effects and well-being.
Estée Lauder outlines six-month strategy to recoup market share loss in China
The Estée Lauder Companies has put in place a six-month plan to recover the market share it has lost in China due to the COVID-19 pandemic disruptions that occurred in the first half of 2022.
The company plans to recover the lost market share in China over the next six months.
First it will focus on its premium hair care brand Aveda, which launched in China just last month on Tmall and unveiled its first freestanding store.
La Prairie to open 10 more doors in China by end of 2022
Beiersdorf has plans to expand La Prairie’s offline presence in China with 10 more touchpoints as the brand rebounds strongly in the pandemic-plagued market.
Despite the COVID-19 restriction difficulties, it managed to record organic sales growth of 1.8% in the first half of the year and grew by 17% in June.
The company plans to continue its expansion plans in China on the back of this performance. It will open 10 new doors – nine of which are located outside of Beijing and Shanghai – by the end of 2022.