The novel coronavirus (COVID-19) pandemic is pushing French cosmetics conglomerate L’Oréal Group to find innovative ways to reinforce the trust relationship between its brands and consumers, a leading executive told us in an exclusive interview.
Beauty brands have a huge opportunity to tap into Chinese heritage and create products that are more relevant for the country’s youth, with COVID-19 spurring younger consumers to ‘show solidarity’ with brands that reflect local culture.
Fierce competition in the consumer goods sector has driven Unilver,
maker of some of the world's leading cosmetics and toiletry brands,
to cut back its earnings outlook for 2004 with a view to changing
it five-year sales targets.