Able C&C extends partnership with Japan’s Daiso to launch exclusive $2 makeup line

The Pure Candy range consists of three colour cosmetics products, which include blusher, lip tint, and lip balm. All are priced at KRW3,000 (USD2.19).

The products were said to be inspired by “juicy candy colours”​ and aim to give vibrant colour while hydrating the skin and lips.

The products will be available at approximately 800 Daiso stores as well as Daiso online.

The company said the launch coincided with the new school season when there is typically an uptick in makeup interest.

The latest makeup launch is part of the A’Pieu The Pure cosmetics range, which is exclusive to household and home goods retail chain, Daiso.

Able C&C began a collaboration with the well-known 100-yen store last year to target younger consumers, namely the young Gen Zs and Gen Alpha cohort.

It launched last year with an eight-piece skin care range, The Pure Tea Tree, which was made available across Daiso stores in Korea.

The range consisted of toner pads, essence, spot serum, and soothing gel cream. The products contained ingredients such as tea tree and centella asiatica to target “​skin troubled by puberty”, said the firm.​

Sweet success

Able C&C said in March that within eight months, the range exceeded sales of 330,000 units, bolstered by positive word-of-mouth as a “beauty item with good results at an affordable price”.​

In particular, the spot serum was highly sought after. In February, the product was temporarily out of stock.

“A’pieu's Daiso-exclusive line is receiving trust and love from customers and is achieving meaningful results, which is quite encouraging. We will continue to strive to increase customer satisfaction by introducing products with reasonable prices and differentiated quality,​”​ said ABLE C&C marketing lead Cho Ye-Seo.

In April, the company announced its new makeup collaboration with Daiso as part of plans to scale up and target the demand.

According to the firm, it has received “warm responses”​ from consumers so far.

“This is a great opportunity to further expand A’Pieu’s position in Daiso, which is rapidly growing as a new beauty distribution channel,”​ said Cho.

In addition to the new launch, the partners are set to unveil an exclusive showcase at a Daiso branch in Sangbong, Seoul, to further drive awareness of the brand.