The importance and development of technology in beauty is paving the way for personalised beauty brands to become the future of the industry, says one Australian cosmetics manufacturer.
Listen to Beauty 4.0 - A Podcast by CosmeticsDesign-Europe - as part of our Special Edition on Beauty Tech
Combining beauty tools with topicals for enhanced efficacy and improved usability is a gap in the market with plenty of promise that brands haven’t quite found yet, says Jo Barnard, founder and creative director of Morrama.
An independent report analysing the reputation of 14 of the world’s biggest beauty players around environmental, social and corporate governance (ESG) criteria has ranked Kao, Procter & Gamble Beauty and Estée Lauder leaders.
A study claims that changing consumer attitudes towards the environment and a strong green marketing mix have raised purchase interest in Unilever’s Love, Beauty and Planet among Indonesian.
The men’s fragrance category is leading the way in China, exceeding make-up and skin care in terms of annual and quarterly growth, according to data from one market research company.
istyle inc’s live commerce company Over The Border is channelling its resources into Chinese social media platform Douyin with hopes to develop it into a ‘core business' in China.
India-based firm The Ayurveda Experience is working to expand its presence in North America and Europe to capture the rising demand for natural and holistic beauty products.
Shiseido-owned ELIXIR is targeting to convert all of the brand’s flagship products into a refillable format by 2025 as part of the multinational’s sustainability goals.
![Beauty tech is paving the way for personalised beauty brands to become the future of the industry. [Getty Images]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/emphasis-on-beauty-tech-driving-personalised-beauty-brands-to-lead-industry/12521734-1-eng-GB/Emphasis-on-beauty-tech-driving-personalised-beauty-brands-to-lead-industry_news_teaser_medium.jpg)
![Sephora says consumers looking for beauty products that offer more while allowing them to do less. [Dr. Jart+]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/05/31/sephora-pinpoints-demand-for-multipurpose-beauty-products-that-won-t-compromise-on-skin-tlc/12521887-1-eng-GB/Sephora-pinpoints-demand-for-multipurpose-beauty-products-that-won-t-compromise-on-skin-TLC_news_teaser_medium.jpg)
![The three global beauty majors have been identified as having the highest reputation on environment, social and corporate governance (ESG) issues worldwide [Getty Images]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/05/28/environmental-social-and-corporate-governance-ranks-beauty-major-reputation-with-kao-p-g-and-estee-lauder-top/12519347-1-eng-GB/Environmental-social-and-corporate-governance-ranks-beauty-major-reputation-with-Kao-P-G-and-Estee-Lauder-top_news_teaser_medium.jpg)
![A study claims that changing consumer attitudes towards the environment and a strong green marketing mix have raised purchase interest in green beauty. [Getty Images]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/indonesian-interest-in-love-beauty-and-planet-spurred-by-changing-attitudes-and-green-marketing/12504218-1-eng-GB/Indonesian-interest-in-Love-Beauty-and-Planet-spurred-by-changing-attitudes-and-green-marketing_news_teaser_medium.jpg)
![Men’s fragrance category is leading the way in China, exceeding make-up and skin care in terms of annual and quarterly growth. [Getty Images]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/05/27/china-perfumes-men-s-fragrance-surpasses-growth-of-make-up-and-skin-care/12504167-1-eng-GB/China-perfumes-Men-s-fragrance-surpasses-growth-of-make-up-and-skin-care_news_teaser_medium.jpg)
![istyle Inc's Over The Border is channelling its resources into Chinese social media platform Douyin. [Getty Images]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/douyin-the-next-major-battleground-in-china-s-e-commerce-space-istyle-inc/12371182-1-eng-GB/Douyin-the-next-major-battleground-in-China-s-e-commerce-space-istyle-Inc_news_teaser_medium.jpg)
![The Ayurveda Experience is working to expand its presence in North America and Europe. [The Ayurveda Experience]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/the-ayurveda-experience-eyes-western-demand-for-natural-and-holistic-beauty-products/12503968-1-eng-GB/The-Ayurveda-Experience-eyes-western-demand-for-natural-and-holistic-beauty-products_news_teaser_medium.jpg)
![ELIXIR is targeting to convert all of the brand’s flagship products into a refillable format by 2025. [Shiseido / ELIXIR]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/shiseido-s-elixir-aiming-for-all-key-products-to-be-refillable-by-2025/12503918-1-eng-GB/Shiseido-s-ELIXIR-aiming-for-all-key-products-to-be-refillable-by-2025_news_teaser_medium.jpg)
![THREE re-releases exclusive inner beauty supplement. [THREE Cosmetics]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/j-beauty-brand-three-re-releases-exclusive-inner-beauty-supplement-to-alleviate-common-summer-ailments/12572449-1-eng-GB/J-beauty-brand-THREE-re-releases-exclusive-inner-beauty-supplement-to-alleviate-common-summer-ailments_wrbm_tiny.jpg)
![Singapore start-up Bhuman says early interest from big-name retailers won’t deter its focus on promoting sustainable consumption. [Bhuman]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/06/16/bhuman-promoting-sustainable-consumption-top-of-mind-for-waterless-beauty-brand-founded-by-ex-amazon-vp/12559836-1-eng-GB/Bhuman-Promoting-sustainable-consumption-top-of-mind-for-waterless-beauty-brand-founded-by-ex-Amazon-VP_wrbm_tiny.jpg)
![Koru Pharmaceuticals has launched a new skin care brand made with hemp seed oil derived from a hybrid Korean hemp variant. [Getty Images]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/hemp-skin-care-koru-pharmaceuticals-develops-k-beauty-skin-care-made-with-hybrid-korean-variant/12546733-1-eng-GB/Hemp-skin-care-Koru-Pharmaceuticals-develops-K-beauty-skin-care-made-with-hybrid-Korean-variant_wrbm_tiny.jpg)
![Our updates on financial results, M&As and funding drives in the cosmetics industry. [L'Occitane]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shiseido-kao-l-occitane-and-more-feature-in-our-latest-beauty-business-and-finance-update/12569556-1-eng-GB/Shiseido-Kao-L-Occitane-and-more-feature-in-our-latest-beauty-business-and-finance-update_wrbm_tiny.jpg)
![US-headquartered Paula's Choice has a large range of skin care products, including face cleansers, exfoliants, serums and retinol treatments, available across its global D2C network and select prestige retail outlets [Image: Unilever/Paula's Choice]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/06/15/unilever-to-acquire-paula-s-choice-from-ta-associates-under-prestige-beauty-division/12566251-1-eng-GB/Unilever-to-acquire-Paula-s-Choice-from-TA-Associates-under-prestige-beauty-division_wrbm_tiny.jpg)
![Sheet masks are ‘storming the market’ in India, says Skinella [Getty Images]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/skinella-says-sheet-mask-sales-in-india-are-storming-the-market-in-india/12560457-1-eng-GB/Skinella-says-sheet-mask-sales-in-India-are-storming-the-market-in-India_wrbm_tiny.jpg)