Beauty tech is developing at a fast pace and there are plentiful opportunities for brands to play into this space, from smart consumer devices to metaverse engagement and blockchain for traceability, says Andrew McDougall, director of BPC at Mintel.
Local beauty brands in Singapore are optimistic about the gradual return of face-to-face events and believe the opportunity to meet its consumers in person will help to drive growth this year.
Coriander oil has the potential to become an effective and natural anti-ageing ingredient, claim researchers, who found it displays significant anti-wrinkle potential.
With the beauty and cosmetics needs of the 'sandwiched generation' often misunderstood and unmet, we shine the spotlight on the trending categories, strategies for marketing success and the new product development white spaces to attract the...
A round-up of CosmeticsDesign-Europe’s most-read news from April 2022 shows interest in a regulatory overview of natural and organic standards in cosmetics, the biggest beauty trends spotted at in-Cosmetics Global in Paris and L’Oréal’s patent on acne...
The CEO of plastic action platform RePurpose believes an “astonishing” 90% of sustainable packaging commitments will not be met by 2025 due to the lack of good recycling infrastructure.
Australia-based firm Renovatio Bioscience believes skin care innovation is moving towards the development of therapeutic treatments for serious skin conditions such as eczema or psoriasis.
In our round-up of the top five stories trending on our social channels, we highlight an in-depth analysis into green beauty, a study on pigmentation-related genes in Korean women and more.
The South Korean arm of South East Asian e-commerce platform Shopee has inked a deal with the Korean SMEs and Startups Agency (KOSME) to form a logistics service to facilitate the entry of Korean products to Poland.
Singaporean beauty company Porcelain has launched Ukyo Beauty, its first make-up line to tap into the post-pandemic clean and minimalist colour cosmetics trends.
Malaysian cosmetics firm SimplySiti, fronted by songstress and Voice of Asia Dato’ Sri Siti Nurhaliza Tarudin, is gearing up for major rebranding this year.
Hong Kong beauty retailer Sa Sa International says it lost approximately 480 business days over the fifth wave of the pandemic as COVID-19 infections among staff members forced it to shutter its stores.
French skin care brand Caudalie is aiming to extend its work in sustainability to the South East Asian region, where it believes it can broaden discussions about eco-consciousness.
Estonian beauty technology firm Haut.AI is aiming to expand its AI skin analysis tool in the Asian region, particularly in China, South Korea and Indonesia.
Demetrix recently announced commercial production of a rare cannabinoid, along with a partnership with ingredient supplier Evonik. CosmeticsDesign spoke with Cynthia Bryant, chief business officer at Demetrix, about what the announcements mean for CBG...
A Thai-based firm set up by former Lazada execs that has worked on e-commerce strategy with the likes of Lancôme, Kiehl’s, The Body Shop, and Clarins says the region is ripe for further online beauty sales success, providing firms can align their digital...
In our round up of the recent product developments in the Asia Pacific beauty and personal care market, we look into the updated Laneige Waterbank range, a waterless body wash, men’s intimate hygiene products and more.
K-beauty major Amorepacific has launched Longtake, a new sustainable clean beauty brand that makes use of upcycled oakwood to create its signature woody scents.
The success of e-commerce mega sales days like Double 11 and 6.18 have created even more demand for such campaigns, creating more opportune moments for beauty brands to acquire new customers and increase baseline sales, says a Singapore-based expert.
In this round-up of financial results and business trends in the cosmetics industry, we highlight Cosmax’s 2022 ambitions, the opportunity for halal oral care exports and more.
A team based in China has found that a concoction of capsaicin, piperine, and curcumin compounds was as effective as minoxidil in treating alopecia areata.
Natural beauty company Olive Natural Skincare is set to introduce new, almost fully recyclable packaging, while also exploring new solutions in recycled plastics and bioplastics.
CosmeticsDesign has been experiencing some technical difficulties, but we're back! You can revisit these popular articles while we start publishing again.
Good oral care for infants aged six to 18 months can reduce the risk of facing periodontal disease and halitosis later in life, a new study has revealed.
Singapore’s thriving cosmetics industry has been hailed as ‘one to watch’ with several domestic brands finding success in international markets thanks to groundbreaking research and extensive product innovation.
Vegan beauty brand Plum is aiming to unlock the potential it sees in India’s hair care, make-up and body care and sectors to fuel its growth this year.
Swedish biotech, Probi has collaborated with global ingredients supplier, Symrise to develop a unique upcycled postbiotic targeting cosmetic skin care.
In our round up of the recent trend developments in the Asia Pacific beauty and personal care market, we feature hemp cosmetics trends, on-demand deliveries and more.
Shiseido is aiming to accelerate the growth of its skin care business in the western markets with marquee brands such as SHISEIDO, Clé de Peau Beauté and Drunk Elephant.
Fragrance innovation continues to push boundaries as expectations rise around sustainability and functionality, and there’s fresh focus on mood-boosting and digital engagement within the category, according to one expert.
Gotha Cosmetics has set up local production in China, where it believes it can tap into the post-COVID growth potential of the market while lessening the burden of rising shipping costs and delivery lead times.
A skin care brand developed with ingredients sourced from the Azores archipelago believes its brand has huge potential in Asia’s high-end niche beauty segment.
Japanese personal care major Kao Corporation has launched a pair of dry shampoos under hair care brand Merit in response to the growing demand for dry shampoos that can be used on the go, including a shampoo sheet concept first developed for use in space.
A new report by the Korean Trade-Investment Promotion Agency (KOTRA) has highlighted untapped opportunities for K-beauty in Laos, particularly for skin care.
International beauty major L’Oréal has developed a method to localise and identify different types of acne using a deep-learning image processing digital system that can be linked to e-commerce product and service recommendations.
French cosmetics company L’Occitane has moved to make its portfolio more appealing to millennials and Gen Z consumers with the acquisition of Australian clean beauty brand Grown Alchemist.
Indian personal care brand Arata is aiming to fill what it believes is a huge gap for hair care products designed especially for curly hair types in its home market and in the wider Asian region.
The beauty industry and consumers alike should place more emphasis on reducing and reusing resources, instead of prioritising recycling, claims an Australian start-up that has pioneered using unwanted sheep’s milk in its products.
![Singapore beauty brands are optimistic about the gradual return of face-to-face events. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/singapore-s-beauty-players-say-return-of-in-person-events-will-drive-business-growth/15371001-1-eng-GB/Singapore-s-beauty-players-say-return-of-in-person-events-will-drive-business-growth.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/why-90-of-sustainable-beauty-packaging-commitments-will-not-be-met-by-2025/15371493-1-eng-GB/Why-90-of-sustainable-beauty-packaging-commitments-will-not-be-met-by-2025.jpg)
![Renovatio Bioscience believes skin care innovation is moving towards the development of therapeutic treatments. [Renovatio Bioscience]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/05/03/renovatio-focusing-r-d-towards-therapeutic-skin-care/15327996-1-eng-GB/Renovatio-focusing-R-D-towards-therapeutic-skin-care.jpg)
![Our round-up of the top five stories trending on our social channels. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/hot-topics-top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now15/15327942-1-eng-GB/Hot-topics-Top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now.jpg)
![Shopee has inked a deal with KOSME to facilitate the entry of Korean products to Poland. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shopee-korea-scores-3m-government-project-to-bring-k-beauty-to-poland/15371109-1-eng-GB/Shopee-Korea-scores-3m-government-project-to-bring-K-beauty-to-Poland.jpg)
![Porcelain has launched Ukyo Beauty, its first make-up line. [Porcelain / Ukyo Beauty]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/ukyo-beauty-porcelain-launches-first-make-up-line-that-is-rooted-in-skin-care/15371055-1-eng-GB/Ukyo-Beauty-Porcelain-launches-first-make-up-line-that-is-rooted-in-skin-care.jpg)
![[Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/china/node_3826140/15364962-1-eng-GB/_1.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/china/node_3826137/15364908-1-eng-GB/_1.jpg)
![[Lotus Organics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/china/node_3826134/15364854-1-eng-GB/_1.jpg)
![[Sanfe Beauty]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/china/node_3826131/15364800-1-eng-GB/_1.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/china/node_3826116/15364746-1-eng-GB/_1.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/china/china-focus-latest-developments-in-china-s-booming-beauty-market/15364581-1-eng-GB/China-focus-Latest-developments-in-China-s-booming-beauty-market.jpg)
![Sa Sa says it lost approximately 480 business days over the fifth wave of the pandemic. [Sa Sa]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/sa-sa-covid-19-outbreak-in-hk-forces-sa-sa-to-lose-480-business-days-in-q4/15353778-1-eng-GB/Sa-Sa-COVID-19-Outbreak-in-HK-forces-Sa-Sa-to-lose-480-business-days-in-Q4.jpg)
![Caudalie is aiming to extend its work in sustainability to the South East Asian region. [Caudalie]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/caudalie-works-to-extend-its-sustainable-mission-to-sea/15315217-1-eng-GB/Caudalie-works-to-extend-its-sustainable-mission-to-SEA.jpg)
![Haut.AI is aiming to expand its AI skin analysis tool in the Asian region. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/04/27/ai-skin-analysis-firm-haut.ai-aiming-to-tap-into-tech-savvy-asian-market/15362115-1-eng-GB/AI-skin-analysis-firm-Haut.AI-aiming-to-tap-into-tech-savvy-Asian-market.jpg)
![Why the SEA region is ripe for further online beauty sales success. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/04/26/sea-ripe-for-further-online-beauty-boom-if-brands-can-join-the-dots-crea/15315397-1-eng-GB/SEA-ripe-for-further-online-beauty-boom-if-brands-can-join-the-dots-CREA.jpg)
![A round-up of the recent product developments in the Asia Pacific beauty and personal care market. [Sanfe]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/product-profiles-top-stories-on-the-product-innovations-in-the-apac-beauty-space4/15357816-1-eng-GB/Product-profiles-Top-stories-on-the-product-innovations-in-the-APAC-beauty-space.jpg)
![Amorepacific has launched Longtake, a new sustainable clean beauty brand. [Amorepacific / Longtake]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/amorepacific-longtake-firm-s-latest-brand-makes-use-of-upcycled-oakwood-to-create-scents/15357762-1-eng-GB/Amorepacific-Longtake-Firm-s-latest-brand-makes-use-of-upcycled-oakwood-to-create-scents.jpg)
![G&M Cosmetics is eyeing opportunities for its brands in the ‘massive’ wedding industry in India. [G&M Cosmetics / Australia Creams]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/04/25/g-m-cosmetics-eyeing-huge-opportunities-in-india-s-wedding-industry/15331581-4-eng-GB/G-M-Cosmetics-eyeing-huge-opportunities-in-India-s-wedding-industry.png)
![The success of e-commerce mega sales have created even more demand for such campaigns. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/04/25/more-mega-sales-events-can-help-beauty-brands-get-new-customers-and-drive-sales/15331527-1-eng-GB/More-mega-sales-events-can-help-beauty-brands-get-new-customers-and-drive-sales.jpg)
![A round-up of financial results and business trends in the cosmetics industry. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/financial-focus-most-read-stories-on-business-and-financial-news-in-the-beauty-industry2/15327888-1-eng-GB/Financial-focus-Most-read-stories-on-business-and-financial-news-in-the-beauty-industry.jpg)
![Chinese study finds mix of peppers and turmeric were effective as minoxidil in treating hair loss. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/04/21/mix-of-peppers-and-turmeric-as-effective-as-minoxidil-in-treating-hair-loss-study/15331362-3-eng-GB/Mix-of-peppers-and-turmeric-as-effective-as-minoxidil-in-treating-hair-loss-study.jpg)
![Olive Natural Skincare is set to introduce new, almost fully recyclable packaging. [Olive Natural Skincare]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/04/21/olive-natural-skincare-eco-mission-continues-after-launching-first-recyclable-packaging/15297775-3-eng-GB/Olive-Natural-Skincare-eco-mission-continues-after-launching-first-recyclable-packaging.png)
![A raft of industry players are joining the circular beauty movement, but how can the sector encourage consumers to adopt circularity en masse? [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/circular-beauty-webinar-with-bhuman-emma-lewisham-repurpose-global-and-pa-consulting/15346419-1-eng-GB/Circular-Beauty-Webinar-with-Bhuman-Emma-Lewisham-rePurpose-Global-and-PA-Consulting.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/singapore-beauty-can-strength-in-innovation-enable-singapore-s-beauty-sector-to-rival-asian-giants/15331470-1-eng-GB/Singapore-beauty-Can-strength-in-innovation-enable-Singapore-s-beauty-sector-to-rival-Asian-giants.jpg)
![Plum is aiming to unlock the potential it sees in India’s hair care, make-up and body care. [Plum]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/plum-eyeing-untapped-vegan-demand-in-hair-body-care-and-make-up/15293044-1-eng-GB/Plum-eyeing-untapped-vegan-demand-in-hair-body-care-and-make-up.jpg)
![The recent trend developments in the Asia Pacific beauty and personal care market. [Lotus Herbals / Lotus Organics +]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/what-s-trending-the-most-read-stories-on-apac-beauty-market-and-consumer-insights9/15338307-1-eng-GB/What-s-trending-The-most-read-stories-on-APAC-beauty-market-and-consumer-insights.jpg)
![Shiseido is aiming to accelerate the growth of its skin care business in the western markets. [Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shiseido-gearing-up-to-accelerate-skin-care-growth-in-the-west/15315451-1-eng-GB/Shiseido-gearing-up-to-accelerate-skin-care-growth-in-the-West.jpg)
![Terrakai Skin is eyeing what it believes is a great opportunity for A-beauty in the US clean beauty market. [Terrakai Skin]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/terrakai-skin-aims-to-bring-a-beauty-flavour-into-the-us-clean-beauty-market/15292882-1-eng-GB/Terrakai-Skin-aims-to-bring-A-beauty-flavour-into-the-US-clean-beauty-market.jpg)
![Fragrance innovation in 2022 is sharply focused on sustainability, the digital world and finding a place beyond scent, according to one expert [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/04/14/fragrance-innovation-2022-focused-on-sustainability-digital-smart-tech-and-function-beyond-scent/15333738-1-eng-GB/Fragrance-innovation-2022-focused-on-sustainability-digital-smart-tech-and-function-beyond-scent.jpg)
![Gotha Cosmetics aims to tap into the post-COVID growth potential of China. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/gotha-cosmetics-makes-first-major-step-into-china-as-it-sets-sights-on-asian-expansion/15292990-1-eng-GB/Gotha-Cosmetics-makes-first-major-step-into-China-as-it-sets-sights-on-Asian-expansion.jpg)
![Ignae believes it has huge potential in Asia’s high-end niche beauty segment. [Ignae]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/ignae-eyeing-region-s-booming-luxury-niche-beauty-market/15263620-1-eng-GB/Ignae-eyeing-region-s-booming-luxury-niche-beauty-market.jpg)
![Kao Corporation has launched a pair of dry shampoos under hair care brand Merit. [Kao Corp / Merit]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/04/13/kao-launches-waterless-dry-shampoo-sheet-first-developed-for-use-in-space/15293152-1-eng-GB/Kao-launches-waterless-dry-shampoo-sheet-first-developed-for-use-in-space.jpg)
![KOTRA highlights untapped opportunities for K-beauty in Laos. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/kotra-highlights-untapped-opportunities-in-laos-for-korean-skin-care-in-2022/15292828-1-eng-GB/KOTRA-highlights-untapped-opportunities-in-Laos-for-Korean-skin-care-in-2022.jpg)
![The technology enables facial images to be analysed for acne type and location which can then be used to recommend products and services and create skin treatment plans [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/l-oreal-patent-on-acne-facial-imaging-technology-for-product-recommendations/15325849-1-eng-GB/L-Oreal-patent-on-acne-facial-imaging-technology-for-product-recommendations.jpg)
![BRAVE Essentials is eyeing untapped opportunities in the men’s intimate care category in India. [BRAVE Essentials]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/brave-essentials-eyeing-underserved-men-s-intimate-hygiene-category/13325635-1-eng-GB/BRAVE-Essentials-eyeing-underserved-men-s-intimate-hygiene-category.jpg)
![L’Occitane has moved to make its portfolio more appealing to millennials and Gen Z consumers with the acquisition of Grown Alchemist. [Grown Alchemist]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/l-occitane-targets-young-consumers-after-latest-clean-beauty-acquisition/15293260-1-eng-GB/L-Occitane-targets-young-consumers-after-latest-clean-beauty-acquisition.jpg)
![Our most-read stories on the big-name beauty brands. [Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/shiseido-kao-l-oreal-and-more-feature-in-our-latest-big-brand-update/15318676-1-eng-GB/Shiseido-Kao-L-Oreal-and-more-feature-in-our-latest-big-brand-update.jpg)
![Arata is aiming to fill what it believes is a huge gap for curl hair care products. [Arata]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/india-s-arata-sets-sights-on-curly-hair-care-market-in-india-and-beyond/15293512-1-eng-GB/India-s-Arata-sets-sights-on-curly-hair-care-market-in-India-and-beyond.jpg)
![Featuring news updates from Cetaphil, L’Oréal, Coty, Kosé and more.[Cetaphil]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/brand-story-the-recent-apac-developments-from-the-biggest-names-in-beauty7/15536903-1-eng-GB/Brand-story-The-recent-APAC-developments-from-the-biggest-names-in-beauty.png)
![The recent developments in the exciting Chinese beauty market, [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/china/china-focus-latest-developments-in-china-s-booming-beauty-market3/15531980-1-eng-GB/China-focus-Latest-developments-in-China-s-booming-beauty-market.jpg)
![Amorepacific and LG H&H have both recently launched shampoos that can conceal grey hairs to great success. [ReEn]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/amorepacific-and-lg-h-h-see-mega-demand-for-shampoos-that-conceal-grey-hairs-and-prevent-hair-loss/15490241-1-eng-GB/Amorepacific-and-LG-H-H-see-mega-demand-for-shampoos-that-conceal-grey-hairs-and-prevent-hair-loss.jpg)
![Beauty brands are being tipped to join the non-fungible token (NFT) bandwagon to forge closer bonds with their most loyal customers. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/06/21/beauty-nfts-brands-can-use-nfts-to-reinforce-connection-with-super-fans/15463294-1-eng-GB/Beauty-NFTs-Brands-can-use-NFTs-to-reinforce-connection-with-super-fans.jpg)
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