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International beauty major L'Oréal is sharply focused on developing more sustainable packaging across its portfolio, including refill-reuse designs like for its Valentino Rosso lipstick pictured [Image: L'Oréal]

BIG BRAND TALKS – IN CONVERSATION WITH TODAY’S BEAUTY LEADERS

L’Oréal exec: The future of beauty packaging is ‘eco-desirability’

By Kacey Culliney

The future of beauty packaging will centre on blending sustainability with desirability and rely on innovative industry partnerships and advances in material science, lifecycle analysis and smart product design, says L’Oréal’s global director of sustainable...

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