Singapore-based online cosmetic retailer Luxola says it has secured investment that will help it to expand into other markets in the fast-growing Southeast Asia market.
At the recent in-cosmetics Asia event, Mintel senior analyst Vivienne Rudd gave a presentation that highlighted the latest technological innovations being used to entice consumers in the retail aisles.
Consumers are becoming lost in a maze of marketing claims and false labelling according to market analyst Organic Monitor, and although certification will clean up confusion, the UK-based company also believes that marketing and distribution can play...
Realising the enormous global marketing potential of the web, cosmetics giant Shiseido has unveiled plans that will see the company strengthening its online presence.
The US FDA has launched a campaign that targets a number of unapproved personal care products marketed via the internet and claiming to protect against the H1N1 flu virus.
US researchers say that a study into attitudes towards equality and the link with impulse buying could shine new light on marketing cosmetics worldwide.
The fast-changing retail landscapes in Brazil, Russia, India and China (BRIC markets) are creating new opportunities for cosmetics and personal care players to market products.
Marketing may be even more important for the cosmetics industry
than new product development, say insiders - and the giants are
egging the latest trends to attract the holiday season consumer.
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